You’ve heard of fashion blogs and fashion Youtube channels, now get ready for … fashion TikToks? TikTok is often dismissed as a social media platform exclusively for younger members of Gen Z, limited to silly dance challenges and dumb videos that attempt to replicate the humor of Vines but fail. However, the unique format of TikTok videos has been adapted to produce engaging fashion content that differs from that of other social media platforms. TikTok may not be the most respected social media platform, but its short video length limit and user accessibility has allowed for many more people to create fashion content that is more creative and engaging than what you would typically find on a platform like Instagram.
Trends to Know
Decades
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Many TikTok users have recently started showcasing their own takes on style trends throughout the decades from the 1950s to the present. In these videos, users style their own clothes to match these trends while popular songs from the corresponding decades play in the background.
Friday I’m in Love
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In this trend, users use the song “Friday I’m in Love” by the Cure to display their daily outfits for the week.
Say So
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Users take the full-length, five-part version of the popular dance to “Say So” by Doja Cat and switch outfits every part to show off their style while dancing.
Creators to Know
jesskeo
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The girl who started the Decades trend, her style focuses on mainly vintage pieces that are either thrifted or refashioned from her mom and grandma’s wardrobes. Her videos include thrift hauls, her dancing to 80s music while dressed to match the vibe, and her dressing up and recreating iconic movies like Ferris Bueller’s Day Off.
_drewbaker
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One of the most popular content creators for men’s fashion on TikTok, Drew Baker is best known for his videos documenting outfits inspired by popular TV shows like Riverdale and Friends as well as movies like The Breakfast Club and The Outsiders. He also has videos exploring different types of men’s styles.
brittany.xavier
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Brittany Xavier is a great example of an already famous influencer expanding her social media presence to TikTok. She has accumulated millions of fans through years of posting curated fashion content on Instagram and Youtube. She has adapted her content to TikTok, primarily posting videos on how to style essentials like black turtlenecks and camel coats. She also posts lookbooks and compilations of her favorite fashion items.
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