ess is currently writing a book titled Spread Your Wings and FLI, which will provide resources to help first-generation, low-income students succeed in higher education. You can pre-order her book and read on to learn more about what the future author is up to!
Read MoreInterview Series: Bhavana Jain of BHAV
Welcome to MODA's Interview Series, where we feature influencers and leaders in the fashion industry in the Chicago area and beyond to discuss their design inspirations, their creative backgrounds and what it means to be a self-starter in the fashion world today.
Bhavana Jain is a Chicago based fashion designer and CEO of her own brand BHAV. Jain specializes in ready-to-wear pieces for women inspired by her South Asian Heritage. With an upcoming launch, Bhavana sat down with MODA Blog to talk entrepreneurship, design, identity and small business management in the wake of Covid-19. For more information, head over to Bhavana’s website.
Hi Bhavana, thank you for joining MODA Blog for an interview, we’re so excited to hear from you; for those of us who might not be as familiar with you and your brand, BHAV. Could you give us a brief rundown of your brand’s history? How you got your start? Why you wanted to start this business? What steps you took to achieve it?
To introduce myself, my name is Bhavana Jain, CEO and lead designer of BHAV. I’m a clinical pharmacist by profession and am still currently working part time at a local hospital outside of Chicago. I come from a family of healthcare workers, so it was natural that I too wanted to follow in the footsteps of my father who is a physician. Growing up in a South Asian family, it was stressed upon us to choose a career path that was a stable profession. On the flipside however, I had a love of art and design growing up and this passion was always a part of me. I loved drawing, crafts, painting and anything related to art. When it came to choosing a career, I entered into college majoring in biology. I was eventually admitted into pharmacy school and after graduating the program, I was all set to start my career. It wasn’t until a few years into my pharmacy career that I felt like something was missing in life. I was looking for a creative outlet, something that was always with me as a child. I decided to enroll in the fashion design program at a local college. I started out as exploring it as a hobby and didn’t really know at that time if it would turn into something more. As I continued on into the program, I found myself fascinated in learning about the fundamentals of fashion design. I started to realize that my skills were becoming stronger and a few years into the program I decided to prepare my launch of my own womenswear line.
During the time of putting the pieces together for my business, I had to learn so much of what it takes to start a business from scratch. Everything from sourcing fabrics to dealing with manufacturers and everything in between was all new to me. There were many times that I felt lost, or hit a dead end only because I knew nothing about the industry. Even though it was tough, I still continued to do research and learn as much as I could. I eventually found a mentor who had been in the fashion industry for some time and now was mentoring women who wanted to start a career in fashion. That’s when a lot of doors opened up for me and I was able to learn so much from someone I trusted.
It was finally in March 2018 (three years after I started the process of putting my business together) that I launched my debut line of BhavyJ Designs. I released two lines under that label and the design aesthetic was versatile and transitional work wear. Last year when it came time to deciding what changes I wanted to make to the brand I decided that I wanted to incorporate more of my South Asian heritage into my design aesthetic. I felt this would represent more of my identity in the designs. I had also not seen to many South Asian designers creating fusion like pieces (incorporating south Asian elements with western silhouettes) that would appeal to all women and not just South Asian women. It was at that time that I started doing research on South Asian heritage fabrics to incorporate into my look. I eventually choose to use specifically Ikat cottons which incorporates an ancient dying technique and silk blends for the new collection. In making these changes to the brand, I also decided to change the name of the brand to BHAV which will debut the first collection under this label in June.
I think what stood out to me when we started our conversation over email was your focus on bringing elements of your South Asian heritage into your line; In textile, and in technique. Where did that idea come from and in what ways are you realizing that idea?
Looking back from the very beginning of the conceptualization of my business, I always wanted to incorporate my Indian heritage into my design aesthetic. At the time, I wanted to incorporate embroidery and beadwork in a muted way but have it still be functional in work wear. I thought the idea was great, but after doing an initial survey and speaking with many product development companies, I was slowly realizing that what I had originally envisioned would logistically be difficult because of costs. Another problem was I was not getting the interest I was hoping for by my target customer. In analyzing the data, I had to modify what my idea of bringing in South Asian elements into my designs meant. It had to be in a way that was approachable to all women here in the US and that they would be comfortable wearing it and not feel to “ethnic.” We successfully created two lines under the previous label, BhavyJ Designs, that had subtle hints of South Asian influence. These elements were bright colors, different type of embroidery, and floral motifs which are common in Indian culture. With our new label, BHAV, we have changed the design aesthetic to highlight the South Asian influence even more. We are specifically sourcing our fabrics from India that local craftsmen are weaving and dying. Our silks are sourced from India as well and are custom dyed and screen printed on with unique patterns that I have created. All these details give it a more authentic and unique factor to it. Using these fabrics with western silhouettes (dresses, tops and pants) and combining them with other easy to wear fabrics can transform the look of a garment into one that’s elevated. Many of the pieces are transitional and can be dressed up or down depending on how you choose to style them.
I’m also very inspired by this idea that you write on your site: “We see heritage as a piece of us - not the sole thing that defines us”. Do you think that part of your brand is this idea of mixing heritage and a multicultural identity? And if so, in what ways do you try to represent that mix through your garments?
I think that heritage and a multi-cultural identity go hand in hand. Heritage or your ethnic background makes up ones’ identity but definitely does not define us solely as who we are. My parents are immigrants from India, and therefore I was exposed to the rich traditions and life of Indian culture. But growing up in the states, I also had a taste of American culture. Growing up first generation Indian American was difficult at times because I was trying to figure out what my true identity was. Was a hybrid? Was it bad if I was to “Indian”? Would my family think I was to “American?” It took me a while to figure out what was the balance that I was most comfortable with. When it came time to expressing my identity into my designs, that also took some time in figuring out how I wanted to execute that. With the brand ‘BHAV’ I use a mix of South Asian heritage fabrics, primarily cottons and silks and fuse them with western silhouettes (tops, pants, and dresses). This was the best balance for me to represent my Indian culture and fuse it in American fashion that still is a part of my life.
“ I think the beauty of showcasing these amazing stories shows how a lot of women have power to embrace their heritage in the way they choose to”
Navigating your site, I couldn’t help but notice that alongside your garments, you feature a site blog. As a blog ourselves, we love seeing creators use their platform to share ideas and we love that your blog is mainly devoted to sharing stories of women who are navigating careers, families, identities and style. I’m curious as to why you wanted to include this as part of your brand?
One of our core messages for BHAV is “embracing your heritage in the ways you choose to.” Personally, for me that’s reflected in the designs where I fuse my South Asian heritage with American fashion. In creating the blog series, ‘The Culture Connection’ we want to highlight other women who come from ethnic backgrounds and have them share their stories on how heritage has a played a role in their lives. For some, they have embraced many facets of their heritage and have passed on these values and ideas to their own children. Others, have embraced their heritage and used elements of it in their respective careers. Some, have embraced other cultures and incorporated it into their lives because of being in a multi-cultural marriage. I think the beauty of showcasing these amazing stories shows how a lot of women have power to embrace their heritage in the way they choose to. We are proud to provide this platform for women to share a piece of themselves with everyone and hopefully inspire others.
Much of our audience is composed of students, and I’m sure many of us (self included) are trying to find ways to forge career paths that combine or include our interests and dreams; I’m curious to hear about what advice you could give to us regarding entrepreneurship, authenticity to ourselves and personal expression & creativity in crafting career paths?
I truly believe it’s a wonderful time to be a student right now in the age of technology and entrepreneurship. We live in a world where you can turn any idea into a business, or an organization. The age of social media has allowed us to see so many possibilities and connect with countless number of people in the same space. With all that being said, it can be a daunting and overwhelming situation. I think there are certain things that one should consider before entering into a career in entrepreneurship. First, it’s important to not overlook the financial aspect of starting a business. It is crucial to have some sort of business plan in place. It doesn’t have to be sophisticated but it should address what your estimated startup costs will be and where those funds will come from. Without a realistic approach to starting a business, you may run into problems later. Secondly, you should go into entrepreneurship knowing how to embrace failure instead of looking at it as a negative thing. Go into it knowing that you will fail many times and it’s ok. It may sound a little harsh, but if you don’t learn from the challenges you won’t grow as a person or a brand.
Overall, it is always important to be true and authentic to yourself in no matter what you do in life. I truly believe we all have different paths in life and we may start out with one thing and end up doing something else we never even imagined. But I think that stems back to the many experiences in life we will go through and relationships we cultivate along the way. Personally, for me, I always had a true gift in art but also had a desire to help others through a career in healthcare. But as time went on, as I was working in Pharmacy, I on my own realized what my true calling was, and that was expressing a part of me through the art of fashion design. I think it’s important to not ignore what your true passion is in life. I believe that you will always be successful in the things that you are truly good at because you don’t look at it as a job, but something that brings happiness. Those are the people who truly succeed because they are doing what they love whole heartedly. I encourage students or anyone no matter what age, to always strive for your dreams. If it can’t happen now, then always have hope it can happen one day if you try and put effort into it.
I can only imagine how Covid-19 is affecting small businesses like BHAV; how have you been dealing with COVID-19, and what do you think we can learn from this pandemic and what adaptations do you think we’ll be making to our lives when quarantine ends?
I don’t think anyone in our generation has ever experienced anything like this pandemic. It has affected everyone on a global scale and I only hope that the next generation does not have to experience anything like this again. BHAV was all set to launch in April when COVID hit. Just like everyone else we did not know how long the quarantine would last and as week by week went by we know we were in this for the long haul. For us, that’s when it kicked in that we had to be creative. We had seen a lot of designers put their collections on hold for the year and that was a scary thing. We were right on the brink for launching and knew that was not an option for us. Therefore, we focused our efforts on networking with other creatives and marketing for our brand. We networked with other creatives to include them in our series ‘The Culture Connection’ and also decided to proceed with a soft launch of our products.
There’s a lot to learn from the pandemic for small businesses. Not only did we, but many other businesses had to think quickly for ways to keep themselves afloat. In doing so, the entrepreneurial instinct really kicked in for many because it was a means of survival. I think it’s very important to learn from this pandemic that in times like this, it is crucial to be open to change. Any business has the ability to adapt within their means. In doing so new products can emerge or the brand can discover a new direction to go in that they had never thought of.
As far as adaptations in our daily lives, so much has and will change. How we interact with one another, keeping in mind the safety of ourselves and each other, and just everything related to work, social life, family/home life, etc. will have a “new normal.” These changes will have to incorporated into our daily lives until a vaccine/cure is available.
Finally, as we eagerly await the days when we can return to Chicago and shop, I’m excited to ask what we can expect to see from BHAV in the coming seasons? What are your favourite pieces? When is the launch? And how are you celebrating?
I’m so excited to release our debut collection under the label ‘BHAV’ which is set to be out in June. All pieces will be available for purchase online via our website. The collection includes contemporary silhouettes which include tops, dresses and pants. All the pieces are versatile to wear and can be dressed up or down depending on how you choose to style them. As mentioned earlier, in an effort to incorporate more of a South Asian influence into the designs the collection primarily utilizes Ikat cotton and silks. All the designs reflect a little piece of South Asian heritage in an approachable way for all women here in the US to incorporate in their daily lives. Along with our apparel we also have Indian inspired accessories that are handmade by myself. There are tassel earrings that come in a variety of colors and also headbands made from Indian trims.
There are so many favorite pieces in this collection but I would have to say that one that stands out for me is the ruffle sleeve dress. It comes in two colorways and it’s a flattering silhouette on so many body types. It’s easy and fun to wear. Another piece that’s a little formal is the v-neck pleated silk dress. This is very similar to the ruffle sleeve dress although this one is sleeveless and has the bottom skirt portion made from silk. It’s such an elegant piece and would be a beautiful cocktail dress to any formal event.
We have so much to celebrate because of the new brand. Unfortunately, due to covid, we probably won’t be able to have a formal launch event anytime soon. It won’t stop us from having a celebratory drink for all the hard work and help I have had from my team. We also look forward to evaluating how the collection does with our customers and learning from the data to see how we can improve on the next collection. In addition to all this, we are coming up with collaborative events with other female entrepreneurs to co-host in Chicago on topics of following your passion. Follow us for more information on that! Overall, I hope to build the brand BHAV into something that all women can resonate with and at the same time feel beautiful, inspired, and confident when they wear my designs.
All Images courtesy of Bhavana Jain. For more information, please visit her site
Artists to Watch: Trove
Made in Australia but quickly catching on all over the world, International Pop Singer, Songwriter and Producer Trove is Music’s next big star. Noted for his mix of organic and electronic beats, Trove brings the worlds of live instrumentation and digital exploration together to produce music that is powerful, emotional and unmistakably individual. I was lucky enough to chat with him about his new song, ‘Cyclone’ and his Selftitled EP ‘Trove’ and the artist himself gave us a look into his creative process, his aspirations and what it means to be a music producer in the new decade.
Hi Trove, nice to chat with you! Congratulations on your new song ‘Cyclone’ and your new EP ‘Trove’; we’re absolutely loving it here at MODA Blog. For our readers who aren’t quite as familiar with you, why don’t you go ahead and let us know a little bit about yourself? How you got into the industry, where you began to discover music and producing, and a quick summary of your journey?
Thanks so much! Glad you like the new song. I started out playing drums and guitar as a kid and shortly went to piano and singing as a teenager. I had played in a band back home in Australia and ended up touring the country and releasing multiple records across a period of 8 years. The band broke up and I decided to move to LA to pursue my own solo endeavours. I had been producing for a few years prior, learning from other producers that my band had worked with and also doing a million different online courses/messing around with things. Once I moved to LA, I signed a publishing deal and a record deal, said yes to absolutely every writing session I could and slowly built a really good group of friends and collaborators around me. Fast forward two years later and I have just put out my debut EP, played a couple festivals including SXSW and Sundance and have had my songs featured in a handful of different TV shows and commercials.
As I said earlier, MODA Blog absolutely loves ‘Cyclone’, I’m curious about how it got put together; let’s start with what the inspiration for the song was?
This is actually one of those songs that didn't come together quite so easily. I wrote it two years ago ( the month I moved to LA actually) and it was originally for a DJ collaboration. When that collaboration didn't work out, I still really wanted to use the song as I genuinely really liked what I wrote. I then produced 5 different version over the next year and a half, none of which quite fit with the vocals so I left it alone for 6 months knowing that it was going to be the final song on the EP. When it was time for the release to be planned, I sat down and revisited it and it all came together in a matter of days. The final version that you hear, is the final version from my computer.
Generally do you find that themes or elements that influenced ‘Cyclone’ also influenced some of your other works? And in that same vein, is there something consistent that you’ve found in the kind of music you make?
I think all of my songs have a certain lyrical aspect in them that I would say represents me and how I like to express my stories and feelings. In terms of the concept of Cyclone, there have definitely been other songs written based around the same influences. In a weird way, it set the tone for the first kind of music I wrote when I moved here and then was the very last song that came together for the EP so I think there were definitely some moments of trying to pull from that.
Do you have any artistic influences for your work? Artists, sounds, experiences?
I love so many different kinds of music it's hard to pin it down to a single genre or artist. I feel most inspired when I hear someone say something in a unique way or a production sound I think is really cool. Experiences are probably the biggest influence for my music. I would have nothing to write about if I didn't go out and live my life and I have really made a point of doing that the past 12 months and I have the stories to prove it!
We know that you have quite an impressive musical background from learning classical instruments like piano, guitar and drums while also training yourself vocally and now incorporating digital sounds, I’m interested to hear about your process. When you write a song, where do the sounds and rhythms come from?
For the most part, I write to a guitar/piano chord progression that I come up with. I start with the bare minimum and if I think it holds it own for my own personal taste, I will then build a drum beat and start putting the building blocks together. One of the things I am most thankful for is that drums was my main instruments for so many years and also the first that I learned, so it has really helped me understand rhythm and the backbone of any song.
I love to work collaboratively, but Cyclone was completely independent and I really notice a difference between the two. I don't think either is better or worse, I do think that there is a time and place for both. Sometimes collaborators can pull ideas out of you that you never knew you had and vice versa. However, some songs need to be kept for yourself and I've really worked on my production skills to a point where I feel comfortable doing it all myself if I feel the desire!
Do you think about expressing a certain emotion, narrative or experience to a listener and what effect do you want your music to have on them?
I just want people to hear my music and relate to it in some way. I think we all go through very similar things in life and the emotion or situation I am dealing with in my current life is definitely something somebody else is going through in their own way. If my music can help people realize they're not alone in it, then I feel like I have succeeded in the reason I create music in the first place.
And moving on, I’ve heard you’re doing quite a bit of travelling recently, any interesting stories to share?
I visited 13 countries in 2019 and really took some time to see new parts of the world. A couple standouts:
• I got horrific food poisoning in Morocco and had to go to hospital, where I burst two veins in my nose from the fever, spilling blood everywhere.
• I drove through a blizzard from Nashville to LA and almost slid off the road, cracked my windshield and genuinely feared for my life
• I didn't pay for a train ticket in Berlin and got pulled off the train by two inspectors twice my size where they walked me to an ATM and charged me 60 Euros
• I went to a cafe with my label manager in Amsterdam where we smoked a joint and I got so high, I had to get him to call me an uber where I then made the driver drive around my block half a dozen times because I had no idea where I was until he eventually kicked me out and I had to find my way home for the next 45 minutes
310 Likes, 16 Comments - TROVE (@listentotrove) on Instagram: "Hello from a rooftop very far away from home. Had a couple thoughts about this year and whilst..."
203 Likes, 6 Comments - TROVE (@listentotrove) on Instagram: "Come have a drink with me and @jasonfrizzell this thanksgiving"
And now that you’ve entered 2020, dropped an EP of four songs, what else are youplanning for the new decade?
I'm currently in the middle of putting a collaborative EP with my very talented friend James Droll. We just dropped the first single and the second one comes out on Valentine's Day and it's called 'Nothing Matters Then We Die' :) The second Trove EP will be out later this year too!
“Sometimes things don’t work out the way you plan, but as long as you love the work and love creating, you’ll always be happy. ”
If you could give advice to your younger self or perhaps to any of our readers who are
considering a career in music, what would you say?
To my younger self: be kind to yourself, your inner critic has nothing to do with who you are
To others: Write, write, write. Continuously develop your skills and find a love for learning. Move to bigger cities where collaboration is more present and also be kind to yourself. Never give up! I've been doing this for 10 years now and I just put out my debut EP lol. Sometimes things don't work out the way you plan, but as long as you love the work and love creating, you'll always be happy.
You can check out Trove’s work on his Site, Instagram, Twitter and Facebook
Featured Image via.
Interview Series: Tiffany Lee from Lilt Clothing
Welcome to MODA Interview Series, where we feature influencers and leaders in the fashion industry in the Chicago area and beyond to discuss their design inspirations, their creative backgrounds and what it means to be a self-starter in the fashion world today.
Launched in 2017, Lilt Clothing emerged onto the fashion scene as a sustainable womenswear company focused on using deadstock fabrics and made-to-order practices for their pieces. We had the pleasure of chatting with Tiffany Lee, the designer behind Lilt Clothing.
How would you describe Lilt's overall design aesthetic? Who is your ideal customer?
Lilt is feminine, clean and unexpected. I love playing with colors and draw inspiration from the simplicity and femininity of the 70s. My pieces are usually designed first by the fabric choice rather than a design deciding the fabric because of the way I source. I use deadstock textiles, usually faulty bolts with minor cosmetic issues and bolts with low yardage that don’t meet the minimums of larger brands so I can’t be married to an idea if I can’t find the right fabric. My ideal customer isn’t afraid to dress boldly feminine in today’s fashion climate that’s obsessed with streetwear trends. They understand slow fashion and have a desire to stay current but in a way that feels unique and special to their personal style and aesthetics.
“My ideal customer isn’t afraid to dress boldly feminine in today’s fashion climate that’s obsessed with streetwear trends.”
What got you into the fashion industry?
I’ve always been drawn to creative careers and fashion is the one that really attracted me. I was very shy growing up, so clothing was a way to self express. Fashion design for me felt like a natural path of my personal trajectory, but deciding to run a business from it was a whole other obstacle I was completely unprepared for. Starting any kind of business is tough, for the most part I identify with the artistic right brain but have very strong left brain characteristics that really made me want to pursue operating my own brand.
What informs your design philosophy? Specifically, what interested you in starting a brand that focuses on sustainability?
I started Lilt after noticing the effects of my own consumerism and desiring an alternative way to stay on trend yet still feel unique while being conscious of my environmental and global impact. Many brands choose to manufacture with newly produced materials yet there’s literally warehouses stocked to the ceiling of deadstock textiles destined to go to waste. I knew that if I were going to start my own business it had to be one I could holistically be proud of, not just on a superficial level. Design-wise, I like to focus on longevity in both the design and construction.
Designer Tiffany Lee sourcing deadstock fabrics for Lilt Clothing.
“I knew that if I were going to start my own business it had to be one I could holistically be proud of, not just on a superficial level.”
As a brand that is based in Chicago, what parts of the city do you take inspiration from?
The weather! I’m a true Midwest girl and love the seasons.
How do you think being based in Chicago differentiates your brand from ones based in other major cities like Los Angeles or New York City?
I love the Midwest, there’s a sincere, hard-working energy here that isn’t palpable in the coast cities. I don’t have to care much about the fashion scene or politics, I can really focus on the personal satisfaction I get from designing. What’s great about the era we live in right now is the accessibility to start and source your own business anywhere whereas decades ago you had to be grounded near New York or LA to properly source materials and manufacture.
Can you describe Lilt's mission statement in a sentence?
Designing contemporary womenswear for the creative and bold that won’t drastically impact Mother Earth.
Close-up of the complimentary tote bags provided with each purchase.
What is a milestone for Lilt that you are particularly proud of?
In general, I’m really proud of the awareness Lilt is providing about slower, more sustainable fashion. There’s been this great emergence of independent and conscious fashion brands and I’m proud to say Lilt is a part of that.
Do you have any advice for young people interested in pursuing fashion, design or retail as a career?
Always be learning and diversify your skillsets. It’s a constantly competitive field, so being on your toes and growing creatively and personally is essential.
Follow Lilt Clothing on their Instagram page here. Also, check out their pieces here. Pro-tip: use the code FIRST10 for 10% off your first purchase!
Interview Series: Andie Popova, Founder and CEO of Body Arrest
Welcome to MODA Interview Series, where we feature influencers and leaders in the fashion industry in the Chicago area and beyond to discuss their design inspirations, their creative backgrounds and what it means to be a self-starter in the fashion world today.
Meet Andie Popova, a recent UChicago grad originally from Houston, Texas. Last year, Andie launched her own startup, an underwear company called Body Arrest, with the hopes of redefining the industry and empowering women with her comfort-driven, health conscious products. In other words, she's making "underwear... for badass women!"
First things first, tell us a little about yourself! What are some of the things you love and how did these passions inform your decision to start Body Arrest?
I really thought I'd be an actress until I was eighteen, which was when I decided to go to UChicago and quit my acting days forever! But... then I auditioned for Off-Off Campus, the oldest collegiate improv and sketch group in the country, and that's where I spent most of my time at UChicago... In addition to Off-Off, I also joined the Major Activities Board (MAB), which organizes the biggest entertainment events on campus including the annual music festival Summer Breeze. I've just always loved creating things and coming up with new ways to sell products, and I got the chance to use those skills on MAB as we came up with release tactics for all our events. As far as hobbies go, I write songs on the ukulele and make music videos to accompany those songs. I also consider myself an excellent beginner at salsa dancing, boxing, and hip hop! Emphasis on beginner!
“People want underwear that speaks with them, not for them–and that’s where Body Arrest comes in. ”
When and why did you decide to start Body Arrest?
So the very honest (and maybe slightly risqué, but hey, that would be very on brand) response to why I started Body Arrest begins with the fact that one day last spring I was coming out of the shower and choosing which underwear to put on. I was excited to see that my favorite pair–a purple cotton pair with two giant sea shells on the back–was ready to be worn! Then I reminded myself that a guy I was seeing was coming over, and so I immediately reached for a black, lacy thong instead. I literally stopped in my tracks and thought "wait a minute..."
What made the black lacy thong "sexier" to me–to anyone? Who made that a thing? And I realized that these huge, male-run women's underwear companies are spending millions of dollars a year on ads, products, and models that are meant to tell us what's supposed to be sexy. This seemed crazy to me in that moment, because I personally feel sexiest when I make a room full of people laugh. I feel sexiest when I get an awesome job offer or when I'm at the end of a good workout. I feel sexy in purple sea shell underwear because that's who I am: goofy, vibrant, and bold. I realized that the underwear industry as it stands today wasn't making me feel sexy for who I am. In fact, it was often telling me to be something or someone I'm just not.
“... male-run women’s underwear companies are spending millions of dollars a year on ads, products, and models that are meant to tell us what’s supposed to be sexy.”
That's the moment I decided I wanted to make underwear that was just as vibrant, smart, and fun as the women around me. Sexiness shouldn't be about what you're wearing–it's about who you are. And your underwear should reflect who you are! I ran the idea by a couple friends, and it turned out other women felt the exact same way as I did. Athletes in particular complained of thongs being uncomfortable, and of the fabric not being breathable. It was settled: I would make underwear that was comfortable, colorful, and empowering. Underwear... for badass women.
All Body Arrest underwear comes with one of a handful of cheeky slogans printed across the back meant to empower (and humor!) its wearer.
What gaps in the market does Body Arrest aim to solve?
People often ask me "so what makes Body Arrest underwear different?" In terms of the product itself, Body Arrest is extremely comfortable. The fabric is super-soft Bamboo Cotton, and there's no visible elastic to cause constrictions or anything like that. It's also the perfect medium between a bikini style underwear and cheeky style underwear, so you get good coverage with a flattering curve. But what sets Body Arrest apart are its designs on the back. These designs are made with soft heat transfer flocking and spell out phrases like "I'll laugh if it's funny" or "As shaven as I'd like" (the most outrageous one is "Smart girls fuck good"). I wanted to do away with the subordinate phrases like "Pick me" or "I'll be your number one varsity player" and bring phrases that could empower women, especially young women just starting their careers.
“Sexiness shouldn’t be about what you’re wearing–it’s about who you are.”
More and more people are growing tired of big, name-brand underwear that caters to old ideals of feminism and sexiness. That's why you see so many indie labels launching their own underwear lines. I saw this moment in the industry, coinciding with the rise in women's rights awareness and "woke feminism," as the perfect opportunity to give the people what they want. People want underwear that speaks with them, not for them–and that's where Body Arrest comes in.
Who or what have been some of the most helpful resources for you as an entrepreneur trying to grow her business?
I've been interning at the Polsky Exchange for Entrepreneurship and Innovation, which has been a total game changer for me. Through Polsky, I've been able to meet dozens of other entrepreneurs from all kinds of industries who have talked me through their own mistakes and successes and taught me invaluable lessons. Because of Polsky, I was able to attend a Booth Startup Networking Night, where I met dozens of interested Booth students and other startup owners. It was honestly a magical night because it was the first time I felt like "okay, yes, I'm a founder of this company." I had been working on Body Arrest for almost a year, but answering these big questions about the company and pitching my concept over and over again really finalized the process for me.
What are some of the challenges you deal with as an entrepreneur? What are the most difficult aspects of running a start up?
Okay, I have so much added respect for people starting apparel companies now because this shit is hard. I originally planned to launch by October 2017. It's currently May 2018, and we still haven't launched. They all told me it would take longer than expected, but I thought I could be smart and game the system to work quickly. What I learned is, I'm not smart enough to game any system–especially a system I knew nothing about.
“... after making mistakes and learning to be more discerning with who I trust, I’ve gained invaluable experiences that I’ll probably use for the rest of my life.”
I came into the apparel industry without knowing the difference between a plot and a marker, without knowing how to make a pattern, and without knowing the difference between a success and a scam. I wasted so much of my own money on products that weren't right because I wanted to rush things. I wanted to give up more times than I can count. I've literally sat and cried over underwear samples more times than would be okay to admit. But after making those mistakes and learning to be more discerning with who I trust, I've gained invaluable experiences that I'll probably use for the rest of my life.
What are some of the most rewarding aspects of this journey?
Like I said, there have been countless times I've wanted to give up. But every time someone messages me and says they've been waiting for a brand like this, or every time I hear of women getting screwed over (i.e. #MeToo, the wage gap, the list goes on) I pick myself up and keep creating. Some of the most rewarding moments for me have been when I see Body Arrest laptop stickers around campus on laptops of people I've never even met! I've had people message me from schools all over the country offering their support and help. It's extremely helpful to feel that support from other people, because entrepreneurship forces you to constantly question your own ideas.
How do you see Body Arrest evolving long-term as a brand? What are your hopes for the company’s future?
Not only do I want to see Body Arrest expand into other product lines like bralettes, pajamas, and condoms (Yeah, condoms! You heard that right!), but I also want Body Arrest to transform the way we see underwear. Sexiness and femininity should be based on what we think and what we do. And expanding on that, I want women to feel comfortable voicing what they want out of sex and shaping their own sex lives. Sex has for many centuries been all about men, but if the future is female, the future of sex can be female, too.
“Sexiness and femininity should be based on what we think and what we do. And expanding on that, I want women to feel comfortable voicing what they want out of sex and shaping their own sex lives.”
Do you have plans to quit your day job one day and transition to Body Arrest full time?
I think I have a lot to learn about how a company is run, so this summer I'll be starting full time at a market research firm in New York City. I'm excited to use my experiences in market research to develop my personal business. I don't plan on transitioning to Body Arrest full time in the near future, since businesses like these usually take many years to become profitable. I'm just excited to keep learning and building my network as I move to a new city!
Did UChicago’s competitive environment in any way inform your decision to start your own company or is this something you’ve always really wanted to do?
I've always wanted to start my own company. Always always. When I was in 7th grade I started making duct-tape wallets, and my friends asked to buy them off me, so I started a small business. I'd make wallets, change up the designs, and sell them to students around school for a couple bucks each. It actually became very profitable! In high school, I was always starting clubs or organizing new events. I wrote a book about my experiences at an Alzheimer's facility and have organized artistic charity events for the Alzheimer's Association almost every year since publishing. That's basically just to emphasize the fact that any time someone tells me "you can't do that," I fight twice as hard to make it happen. Something in me gets excited by the challenge, and I think that's why entrepreneurship is so appealing to me.
Do you have an tips for aspiring business owners and entrepreneurs on how to translate their ideas into reality?
My biggest piece of advice is be patient. Don't rush into things and spend a lot of money upfront. Learn from the masters. Talk to everyone you know who is related to the field. Read Lean Startup–it's like the Bible of entrepreneurship. Take every networking opportunity and fake it until you make it!
Interview Series: NudeStix
In this edition of MODA's Interview Series, we bring you an interview with Taylor Frankel, the co-founder of NudeStix. Started by two sisters and their mother, the brand epitomizes the easy-going and easy-to-use beauty trends of late.
Read MoreInterview Series: Skylar Yoo
Welcome to MODA Interview Series, where we feature influencers and leaders in the fashion industry in the Chicago area and beyond to discuss their design inspirations, their creative backgrounds and what it means to be a self-starter in the fashion world today. This edition brings you an interview with Alice Yoo - the powerhouse behind the newly released feminist fashion, art, and accessories brand, Skylar Yoo.
Read MoreInterview Series: KOZHA NUMBERS
Welcome to MODA Interview Series, where we feature influencers and leaders in the fashion industry in the Chicago area and beyond to discuss their design inspirations, their creative backgrounds and what it means to be a self-starter in the fashion world today. This time around we bring you an interview with luxe handbag brand KOZHA NUMBERS.
Read MoreInterview Series: Amanda Astroth, Fashion Stylist and Costume Designer
Welcome to MODA's Interview Series, where we feature influencers and leaders in the fashion industry in the Chicago area and beyond to discuss their design inspirations, their creative backgrounds and what it means to be a self-starter in the fashion world today.
Amanda Astroth is a local fashion stylist based in Chicago who specializes in commercial and editorial work, costume design and bridal styling. Amanda is most passionate about producing unique work that combines her creativity and business savvy. For more information, head over to her website.
You’ve made a career for yourself as a fashion stylist and costume designer–how did you first get interested in the industry? When did you know this was a path you wanted to pursue professionally?
I have been interested in fashion for as long as I can remember! My mom was a head fashion buyer for Carson’s (an upscale fashion department store chain), so expressing creativity through clothes was instilled in me from a young age. I was constantly sketching designs for my “clothing line” when I was little. When I went to college, I realized i wanted to find a way to merge my creativity and love for business without being a fashion designer and that is how I discovered styling was the way to go!
You attended Columbia College Chicago and studied fashion business as an undergraduate–do you have any advice for individuals interested in pursuing a degree in fashion at an undergraduate or graduate level?
College is the time where I grew as a creative. I feel like I wasted so much time in high school following trends and not being myself. My biggest advice would be to be yourself and be original! In fashion, you have to find a way to stand out from the crowd. Experimentation and a willingness to learn are key! Find your passion and never stop learning about it.
How would you describe your creative process? When you’re working on a new project or with a new client, do you have a general approach that works every time, or does every opportunity call for something different?
When I get a new project, I do loads of research and make mood boards to sort out my thoughts. I also stay in close communication with all the other people who are involved so everyone is on the same page. I also value feedback from others on how to make my work stronger, which is another reason communication is key.
Describe an average shoot day: what are some of the demands you have to meet? What kinds of creative teams do you collaborate with? What kinds of decisions and compromises do you have to make?
For photo shoots, it starts with preparing the clothing. Everything needs to be steamed and looking pretty. Sometimes, I do not have the time before to do a model fitting so I always bring back ups in case something does not fit. I collaborate with the model or models, photographer, and makeup artist. Since I also act as the creative director, I have to decide where I want the photos to be shot, how I want the model posed, the overall feel, and what I want every last detail to look like. Compromises are always made depending on weather, comfort of the model, and what the photographer thinks as well.
Where do you find inspiration?
I find inspiration from everyday people (guys, girls, grandpas even!), high fashion, movies, and my cousin Natalie. She wears everything with confidence.
What are some of the most challenging aspects of being self-employed and working freelance? What are some of the most rewarding aspects?
The challenging part of being freelance is not being able to do what I love all the time. I still have to work a full-time job to pay the bills, so I try to squeeze in my side projects wherever I can. The most rewarding part is fueling my creativity and seeing a finished project. It always makes me excited to see what I can do next.
Can you share a favorite project you’ve worked on and what made it so special?
My favorite project so far was costuming an indie film in Georgia. It was so special because me and my best friend costumed it together right after we graduated college and my cousin Natalie was the director!
You studied fashion business in school—how does this inform and/or diverge from the more creative demands of your job?
Studying fashion business was the perfect blend of being creative and learning how to make a living being creative. No matter what creative profession you're in, I believe that business classes are so necessary because they teach you how to successfully showcase your work to the world.
Are there any exciting new projects you’re working on that you can share with us?
Right now, I am working on trying to merge my loves for vintage, thrift shopping and fashion editorials. Stay tuned!
Finally, do you have any advice for young people interested in pursuing a career in fashion? What kinds of lessons, skills or mistakes have helped you to succeed?
My advice is to take as many opportunities as possible and get yourself out there! You never know who you might meet or what new skills you will learn. Also, be a mix of kindness and hard work, and people will always want to work with you.
All images via Amanda Astroth
Interview Series: How Hintd Plans to Shake up the Online Shopping Scene
Welcome to MODA's Interview Series, where we feature influencers and leaders in the fashion industry in the Chicago area and beyond to discuss their design inspirations, their creative backgrounds and what it means to be a self-starter in the fashion world today.
Lucy Danziger and her team wanted to create an online platform that would take the guesswork out of gift giving. Their solution is Hintd, a brand new shopping app launching this fall that serves as both a curated e-shopping platform as well as a streamlined, user-driven online registry and wishlist. We sat down with the Hintd team to talk about the app's conception, how they hope to grow their platform, and their exciting Brand Ambassadors program.
First things first, please introduce your team! How did you all get involved with Hintd? Were you always set on pursuing careers in fashion and tech?
Lucy Danziger was the former Editor-in-Chief of SELF Magazine for over 12 years. Through her Condé Nast years, she worked with a vast array of talented young women, many of whom are now in magazines and digital publishing, so when she started Hintd, she called on her former editors and colleagues and several joined.
The first person to join the team was her long-time colleague at SELF magazine, Francesca Castagnoli, fashion writer, market editor and curatorial eye, who had worked at Harper’s Bazaar and Condé Nast, as well as helping launch Gilt Home and writing for many magazines over the years. Both Lucy and Francesca share a love of helping women get the life they want, and envisioning that life through shopping for things that bring meaning and delight. Francesca joined Hintd at the beginning as Chief of Content and now is in charge of curating all lists and creating the beautiful rich discoverable content on the site.
Lucy Danziger, founder of Hintd; image via WWD
Lucy Danziger met Sophie Smith, when she was at Kate Spade and had just worked on six continents growing Kate Spade. That company was about to launch shoppable pins on Pinterest, and Sophie realized right away that Hintd was a whole new kind of experience–part user driven, part curated. When Sophie heard about Hintd, she knew she had to be involved because it put the consumer in the middle of the conversation. She joined the team as Director of Marketing.
Lastly, Claire Wardlaw, Content and Operations Coordinator, came to Hintd from her job in fashion retail, as an assistant buyer, and has taken over much of the operational and editorial support for the team and app.
Hintd is a brand new app launching this fall—what inspired you to create your own online shopping interface?
When I was the Editor of a magazine, various people would send me gifts, usually orchids, which died within four days. I always thought everyone should have a list–like an everyday registry without the bride–since it would be so helpful to know what people loved, including charities they support, so you could not waste money and get something useful or meaningful.
I have also always believed in rewarding yourself and I always pushed that concept at Self. If you are treating yourself right, exercising and being responsible to yourselves and others, working hard and making strides toward your goals, you deserve to reward yourself. With either a gift or experience like a massage or something you rarely treat yourself to.
When I was graduating college a woman in my grade showed up at breakfast one morning with a huge sapphire and diamond ring and I gasped. “You’re engaged”? She said “No, I just really wanted a ring and I bought this for myself as a graduation present.” I thought: so smart. So many women get engaged when they just should buy themselves a ring, but not get stuck with the wrong guy! It was a revelation to me. That women could just treat themselves to jewelry and not wait for a man to buy it for them. Hintd believes in telling the universe what you want and then going and getting it–on your own terms.
Hintd's interface allows you to create themed registries or wish lists that suit every occasion, whether your merely on the hunt for cool workout gear, brainstorming bridesmaid gifts or trying to put together a graduate gift guide for all your clueless relatives!
Hintd is pitched as an app that will revolutionize the world of online shopping; how exactly will it go about doing so? What distinguishes Hintd from its competitors?
For most women, sitting in front of a screen and shopping can be both isolating and overwhelming. I need a dress for a wedding, so I go to a retail site and see hundreds of dresses and I don’t like any of them. Suddenly you feel out of it–what are my friends wearing? Long or short? Sexy or straight-laced? I just exit the page, and don’t buy anything. Or other times I like shopping in the context of a blog or online fashion story, and when I see what I like and go to open tabs, but not transact at that moment–I’ll close out the tabs and lose track of where the items were. When I finally am in the mood to buy something, or have figured out what I want, often I can’t find what I wanted in the first place.
Hintd solves these problems, and more. It’s like having a dialogue with your friends–the ones with really good taste, instead of shopping alone. On Hintd, you see what friends and influencers have added, and you get to become a recommender or influencer in your own set. Each hint or list is like saying: Here’s what I want, what do you want? It’s like shopping with friends since you can compare and comment and have fun collaborating on lists. We bring the social back to shopping online. Collaborative lists let you plan a party, a trip or any other event with friends and make your list together.
The obvious competition is Pinterest, but that’s often very frustrating as a shopping experience, since most of the leads take you to blogs and content that is not where to buy. You can spend hours and never find what you liked in the first place, or it’s out of stock. Pinterest is a scrapbooking site, where you collect ideas. Then marketers see what you are pinning and put their messaging around it.
On Hintd, which is designed for shopping and sharing, you can find what you want and click through to buy it. We have built a Chrome extension and an up-loader tool that will pull in all the relevant information and save it. The experience is an enjoyable discovery process, a peer-to-peer site. Hintd brings the social experience of going shopping with your girlfriends online and allows you to keep track of everything you want in one place, without feeling the pressure to buy immediately.
Describe an average day working at the Hintd offices.
Hintd’s offices are in Tribeca’s Spring Studios, a bustling co-working and event space for fashion and tech companies. With fashion as a main driver for the space, we often are amid season previews and debuts, photo shoots, and events that seamlessly meld the worlds of tech and fashion. It’s fun never knowing what to expect, but despite the excitement, we keep a fairly steady office routine.
We get in at 10 a.m., catch up, outline the tasks for the day, plan the newsletter, curate lists and sell sponsorship–plus work to grow the site. Around 1 p.m., we step out for lunch in one of the many tasty spots nearby (often ending with amazing cookies from Café Clementine), and sometimes we end the day on the rooftop terrace to decompress and have a glass of wine, while we plan for the day and week to come.
What are some of the day-to-day challenges of running a start up?
While growth and development are exciting, it can be nerve-racking as well to not have the security of a giant company, and raising money is always challenging, though we suddenly have a lot more interest in what we are building. We work with developers who are off-site, and endure some degree of delay with the site build itself, but really the positives far outweigh the negatives.
With a small team and no corporate ladder to deal with, we can produce content very quickly and efficiently. If we decide to make a change in the content, we do it. The company is nimble because we work together, and can act fast when news or events come up that drives a list idea, or a new growth partnership opportunity. And despite the distance from our developers, they’re incredible and our system of staying up to date with them is fantastic (thanks, Slack)!
What are some of the best parts of running and working for a start up?
All the freedom and ability to move fast that allow you to be nimble and ahead of the game. How often do you say to yourself: I wish I could convince my boss to do X (where X is something new, innovative and risk taking)? We just do that thing, since we see that as our job, to lead and innovate, make partnerships and grow. The things we don’t think of to grow the company and make an impact in the community are what scare me, since it’s never done, never enough and never over for the day.
Who is Hintd’s target audience? Why is an app interface the best way to reach these shoppers?
Hintd is actually accessible for anyone who loves shopping, organization, discovery, and being social! We say our target is 18-34 year olds, but we really try to make sure our platform has something for everyone. So many women say to me: I may not be your demographic but I love it!
Tell us a little about the Hintd Ambassador program. What would an ideal candidate look like?
Ambassadors are those influencers who love to tell their friends about what is new and cool, so we try to sign up women or men who like to try the latest app or idea and then let their friends know about it. I can tell you who told me about Instagram first, so many years ago. I know that there are people who love to be early adapters. The Ambassadors make lists, let their friends know about Hintd and try to spread the word in their social set. We ask them to help sign up at least 10 people but how they do that is up to them. Please let us know if you are interested in joining, by emailing editors@hintd.com and we can help you get started. We also like to mentor and give advice about careers in publishing and marketing, digital or otherwise.
Looking towards the future, do you have any ideas (or hopes!) with regards to how Hintd will continue to grow and expand?
We hope to be the shopping platform for the next generation. We want this to be your social shopping site, so it’s really up to you how we grow. Hopefully you will invite all your friends, like Venmo but for shopping.
Finally, do you have any advice for individuals interested in pursuing a career in fashion, tech, or even launching their own startups?
The truth is if you are passionate about your choice of career you will succeed. And if you’re not you probably should find a new choice. The most successful people I know would show up for free because they love what they do. Love your work, the saying goes, and you will never work a day in your life. That, and meet everyone, be inclusive, and share information and leads. Truth is this is one big happy family and community, and if you help others, they help you back.
Interview Series: Baggu
Starting in 2007 Emily and Joan Sugihara, Baggu began and pride themselves on creating sustainable, high-quality reusable shopping bags. Since then, their collection has expanded into leather goods, travel accessories, and many more. All their designs feature minimal styles and continue their mission to create clean, reusable, high-quality products.
With Chicago's new seven cents a plastic or paper bag initiative, now is the perfect time to build up your collection of Baggu bags. We got in touch with BAGGU and asked some key questions about their business and the mindset and mission behind their bags!
Read MoreInterview Series: Horween Leather Co.
Welcome to MODA Interview Series, where we feature influencers and leaders in the fashion industry in the Chicago area and beyond to discuss their design inspirations, their creative backgrounds and what it means to be a self-starter in the fashion world today.
Renowned for its high-quality and bespoke leather goods, Horween Leather Company has been in business for over a century as one of the most respected tanneries in the U.S., and the only tannery located here in Chicago. We sat down with Nick Horween to discuss the various aspects of his family's business, from the company's storied legacy to its creative insight and contributions to American craftsmanship today.
Horween has the distinction of being the only tannery in Chicago. Is the location a large part of Horween's brand identity? Is there a central factor that has kept it in Chicago?
Location is very much a part of who we are, chiefly because our skilled employees all live here. Originally, the Union Stock Yards supplied the many tanneries and other businesses that utilized the byproducts of the meat industry. Water is also a vital input into our process and all of our formulas have been developed using Chicago water.
image via
What is the process that leads to Horween becoming a supplier to a certain brand? Do they approach you with a certain product in mind, and you help specify the vision for the final product?
It is highly variable and it happens both ways. Everything we do is made-to-order and as a result we make a lot of adjustments and offer customization.
image via
Horween has remained a private company, staffed in part by the family of the founder, including yourself. How do these two distinctions help to shape the company today?
Remaining family owned has allowed us to stay true to our original mission. Our meetings are not about “how can we grow 10% this year,” they are about what can we make next that is really special and different. If we can grow, or at least be profitable, while offering leathers that we think are the best, then we are doing something right. We are fortunate in that we have 111 years of experience to help guide or passion.
image via
What's one thing that people wouldn't know about a tannery until they visited it?
People are surprised by how many steps are involved and how much we still do by hand. That is probably more unique to us as a tannery instead of tanneries in general.
Feature image via
Interview Series: Samantha Lula of AllChokedUp
Welcome to MODA's Interview Series, where we feature influencers and leaders in the fashion industry in the Chicago area and beyond to discuss their design inspirations, their creative backgrounds and what it means to be a self-starter in the fashion world today.
Gabrielle is wearing The Kendall II; Shereen is wearing The Gigi.
There's no denying the 90s are back with chokers becoming an accessorizing staple in many of our wardrobes. Whether you're looking for a simple piece to tie together a look for class, or a statement making velvet and jewel encrusted choker for a night out with friends, Chicago based AllChokedUp has become a favorite amongst bloggers and online shoppers for their stylish and versatile takes on the jewelry trend.
We interviewed Samantha Lula, founder and designer of AllChokedUp, about her design inspirations, the challenges of running her own brand and the advice she has for young people passionate about pursuing fashion as a career. Keep reading for highlights from our conversation and to view some of AllChokedUp's signature pieces as modeled and photographed by UChicago students!
What is your current role at AllChokedUp? How did you become involved with the brand?
I am the owner and designer of AllChokedUp. I started the line officially a year ago and it began with a simple thought of me making myself a choker instead of buying one. I began to receive a lot of great feedback on what I was wearing, so I started to sell my pieces to friends, and it grew from there. One thing led to another, and here I am a year in, launching our next collection.
Angie is wearing The Kate.
Fashion and retail are very competitive markets. What distinguishes your company from similar brands?
AllChokedUp strives to produce products that make a statement, whether in a subtle or strong fashion. We offer accessories that add an extra touch to any outfit. AllChokedUp is all about individuality and our wide selection of pieces allows our customer to wear whatever they want, when they want, while living the life they want.
Gabrielle is wearing The Kate with a crystal choker.
Why fashion? Have you always been interested in pursuing fashion and retail as a career?
Ever since I was eleven, I would always create my own little stores, with my own designs. I have always had a passion for this industry and graduated from Columbia College Chicago with a degree in Fashion Business and Marketing. I even had the opportunity to live in New York City and work for one of the best Fashion Houses of all time, Giorgio Armani. Living in New York City overall evolved my fashion sense and inspired me to do what I love.
Angie is wearing The Karlie.
The Kate with a crystal choker
What is one of the most challenging aspects of running a small business?
What is most challenging about running a small business is that you are starting from zero! You need to build your way up while simultaneously building your reputation and your envisioned image. This can be challenging at times, and sometimes you might run into unexpected obstacles along the way and you’ll need to figure out ways around them. It is also important to remember that sometimes ideas can fail--which I have, unfortunately, learned the hard way--but in the end it will hopefully take you somewhere else, somewhere you are meant to be.
What are some of the most rewarding aspects of running a small business?
I love running a small business because you get out what you put in. You have no one to answer to and everything basically runs the way you want it to. You’re your own boss. If you want to succeed you have to always be pushing yourself and always be reaching out to people and networking. It is a lot of work, but when I see celebrities, magazines, or other influencers wearing AllChokedUp, it’s those small moments that make it all worth it.
Angie is wearing The Gigi.
Where do you find inspiration? What informs AllChokedUp’s design philosophy?
My inspiration comes from day-to-day street style trends, Instagram, watching television, magazines--pretty much everything around me. Our design philosophy is to provide our customers with one-of-a-kind, authentic products that enable them to be true to themselves. Our goal is not to produce ordinary chokers that you can find anywhere, but instead to provide unique pieces that people will love wearing for any occasion. As a company and a product, we respond to individuality while also keeping in mind the current trends.
Shereen is wearing The Kate with a crystal choker.
Gabrielle is wearing The Kate with a crystal choker.
Who is AllChokedUp’s ideal customer?
AllChokedUp’s ideal customer isn’t just one specific type of client. We have a different range in clients that wear our pieces in their own fashion. The one thing everyone has in common is that they are confident and are unique in their own way and find cool ways to wear our pieces. I always love seeing the different ways our clients choose to wear a choker. As mentioned, we really do aspire to provide our customers with pieces that they are able to personalize to their own specific style. AllChokedUp is meant to be for everyone and anyone who shares our love of chokers!
Shereen is wearing The Kate with a crystal choker.
Can you tell us anything about the new collection? Where is AllChokedUp headed next?
Our new collection is going to transition from head-to-toe... literally! We want our clients to be AllChokedUp head-to-toe, so we will soon be launching our new collection of anklets. With the Spring/Summer season around the corner, we hope everyone will be rocking our anklets! Whether you are headed to the beach, going on a hot date, or even to a cool event, our anklets will add a unique statement to any outfit.
Gabrielle is wearing The Kate with a crystal choker.
What have been some important milestones for the company that you’re especially proud of?
One of my favorite moments this year was our feature in Refinery29! That was a pretty cool moment, and it gave me more motivation to continue to do what I am doing, even if I don’t know all the time where it will take me. It’s knowing that people are recognizing what I’m doing and appreciating my work that truly makes it all worthwhile.
Angie is wearing The Karlie.
Do you have any advice for young people interested in pursuing a career in fashion or starting up their own company?
My advice to any young professionals in this industry is to take EACH and EVERY opportunity you are presented with. Although most opportunities may be unpaid, the things you learn and the experiences you obtain are priceless. Try to NETWORK with everyone you meet and make a memorable impression. It is important to be NICE to EVERYONE, even if they aren’t nice to you. When it comes to starting your own company, especially if you are super passionate about what you love and believe in it, DO IT! Don’t quit your day job just yet. Even though it will take up a lot of your time and energy, and you might not know what you're doing at times, the early stages of your business are key to making as many connections as possible so that you can build relationships and ask for advice or recommendations to help get your company, business, or idea off the ground. You will be surprised as to how many people are willing to help you! At one point or another, everyone was in your shoes and understands where you are coming from. It is not easy, but half the battle is remembering that, in time, it will slowly come together.
Gabrielle is wearing The Gigi II; Shereen is wearing The Kate with a crystal choker.
Photographers: Jaire Byers, Kiran Misra
Models: Shereen Al-Sawwaf, Gabrielle Bogert, Angie Kan
Stylist: Olivia Jia
In the feature image, Gabrielle is wearing The Kendall II and Shereen is wearing The Karlie.
Interview Series: Lauren Kam of Oak + Fort
Welcome to MODA Interview Series, where we feature influencers and leaders in the fashion industry in the Chicago area and beyond to discuss their design inspirations, their creative backgrounds and what it means to be a self-starter in the fashion world today.
Famed amongst fashion circles in the Chicago area for its sleek, minimalist designs and timeless pieces, Oak + Fort prides itself on the pared-back design, functionality and fluidity of its products. The Vancouver based retailer opened its third US brick and mortar shop in Wicker Park and features a clothing line with the design mentality and quality of high fashion brands without breaking the bank. We chatted with Lauren Kam, a Marketing & PR representative from Oak + Fort, to learn more about the brand and its aesthetic vision.
What informs your design philosophy? Is there anything that inspires you in particular when conceptualizing the image of your store and products?
We focus on the essentials and appreciation for simplistic, yet thoughtful design. This philosophy is reflected in all aspects from our brand from our products, our editorial shoots, as well as our store interior design. We take inspiration from all forms of art, design, and architecture.
Retail and fashion have become increasingly competitive markets. What distinguishes Oak + Fort from its peers?
Oak + Fort's distinct aesthetic and style sets itself apart from other retailers. Our simplistic silhouettes brings attention to thoughtful design details and textured fabrics. From oversized basics, to statement silhouettes, and reimagined classics that borrow from menswear, our clothing pushes conventional boundaries while maintaining wearability and function.
What is a milestone for your store or the brand in general that you are particularly proud of?
We are thrilled to have introduced Oak + Fort to the USA market in the last couple of years. We are looking forward to opening more locations in the USA this year to continue our expansion in North America. We are also delighted to have ventured into homeware - launching Oak + Fort Home in Fall 2016. Oak + Fort Home was a natural progression for Oak + Fort as it reflects our brand's focus on lifestyle.
Who is Oak + Fort’s ideal customer?
We envision the Oak + Fort customer to be an individual that finds beauty and appreciation in simple design forms. The Oak + Fort customer is unique, creative and inspired.
Do you have any advice for young people interested in pursuing fashion, design, or retail as a career?
Be curious and always ask questions. Strive to continue learning from others and from work that inspires you to achieve greater and self improve.
image via
Oak + Fort
1715 N Damen Ave, Chicago, IL 60637
$$
Follow Oak + Fort on Instagram here, shop their collection here and check out their line in the latest issue of MODA Magazine.
Featured image via
Interview Series: Christine Sanderson of Le Thrift Consignment
Welcome to MODA Interview Series, where we feature influencers and leaders in the fashion industry in the Chicago area and beyond to discuss their design inspirations, their creative backgrounds and what it means to be a self-starter in the fashion world today.
Seven years ago Christine Sanderson founded Le Thrift Consignment, a luxury consignment store that sought to cater to women of all income levels in the midst of national economic upheaval. Flash forward to the present and Le Thrift has become an important focal point for vintage and designer fashions in the Chicagoland area. We sat down with Christine to discuss everything from her sources of inspiration to the challenges of running her own business.
image via
What informs your design philosophy? Is there anything that inspires you in particular when conceptualizing the image of your store and products?
I come from a creative background where my professors in college encouraged me to study as much as possible all types of design. Even though I had studied visual communications, they had us learn about textile design, industrial design, fashion design, interior design and the world of advertising. They also had made us curious learners and had us explore different worlds of art dating back to the Roman Empire to modern art. I have taken this curiosity of learning and have applied it to my business. As an entrepreneur you can never learn to much and I often borrow from other business fields ideas and concepts that I can adapt into the world of women's consignment.
I also saw there was a need to have a store that felt high end, but had fashion obtainable for all incomes. Fashion with history from vintage lines to contemporary that a women can shop for in the same store. I really love the story of Harry Gordon who created Selfridges department store in London, UK. His innovative designs, out of the box ideas and thoughts to retail were the blue prints of the modern department store.
What did you do before Le Thrift and what inspired you to start your own company?
Before Le Thrift Consignment, I had my own graphic design company for seven years and then was a fashion representative for Tom Ford in the Midwest. My first out of college job was designing Disney licensed baby clothes for Marshall Fields, Macy's and Target. My career has changed many times due to trends in the economy and I have always had to adapt. I tell people just graduating school that their career may change up to seven times as an adult and to try to learn as much and be adaptive in order to be successful in today's economy.
Le Thrift Consignment has always been a dream business to start up. It was about timing that I actually got the chance to do it. Although it was not under the best of circumstances, I had been laid off from my position with Tom Ford during the last recession. At the time I was a single mother who had been going on countless interviews with no results. I wanted to do something about it and decided to pursue my dream of becoming a luxury consignment business owner. At home while my daughter was at school, I did a ton of research and drew up a business plan. I wanted to offer a type of business that was not offered in Chicago, a niche where I felt there was a demand.
At the same time, during the recession, my friends and colleagues were losing their jobs and homes and came to me to sell their clothing after the announcement of the business. I started out of my house in a tiny bedroom that became my office. A lot of people told me I could not do it, I had no money and warned me it would fail. Never let anyone tell you that you cannot go for a dream. Just make sure that you have a solid business plan and do the research before starting.
image via
What's next for Le Thrift? Is there anything you’re looking forward to in particular?
We are moving into the next phase of the business which is to focus more online. This is very exciting for us as this is where we see more potential growth. We are also expanding the business into offering new services that can assist clients and make their lives easier. With this phase of business there will be expansion into another state. Although, any of these details I cannot go into further as there is a lot of competition in my field right now. I am thoroughly excited though to execute this next phase.
What has been one of the biggest milestones in your career so far?
The biggest milestone in my career has been that other business owners in the same field and across the US take me seriously now and the business has a presence in the fashion world. It has been seven years in the making with little to no capital and a lot of sweat equity.
What is the hardest part about running your own business?
The hardest part of running my business is following all the changes and trends that happen in retail. The economy is still soft and customers still really think before purchasing an item. Our society has been trained to only shop sales and discounts. As a small business retailer this can be very challenging because even the slightest narrow in our margins can have huge effects on our outcome. We also have to constantly adapt to the market around us. We have more competition than when we first started and the local market has become saturated with consignment , so we are constantly trying to find ways to make ourselves unique and create a niche that the other businesses do not offer to their customers.
What is the most rewarding part about running your own business?
The most rewarding part of running my business is to constantly be learning and challenged everyday. I meet so many people from different generations, backgrounds and professions that I learn from. Also, the history that you can learn from behind fashion is amazing. When I go to an older client's house and go through their closet, I talk to them about when they wore certain items. They often relate a dress or bag to a certain time or event in history. I love hearing these stories and learning from more a personal perspective of how these events in history affected their decisions in buying and deciding what they wore. There is a anthropology perspective I never thought existed when I first started the business.
Swing by Le Thrift's Chicago location at 1821 W Chicago Ave. You can also shop their site here and visit their blog here.
Featured image via
Interview Series: David R. Robinson of Saint Alfred
Welcome to MODA Interview Series, where we feature influencers and leaders in the fashion industry in the Chicago area and beyond to discuss their design inspirations, their creative backgrounds and what it means to be a self-starter in the fashion world today.
Whether you’re looking for your next favorite pair of sneakers or a killer statement tee, Saint Alfred has made a name for itself as the go-to destination for enviable, streamlined streetwear. David R. Robinson, store manager, buyer and photographer at Saint Alfred, shares with us the highlights of his creative career and the challenges of helping to running a small business.
image via
How would you to describe Saint Alfred’s overall design aesthetic? Who is your ideal shopper? What are some cornerstones of the Saint Alfred design mentality and vision?
If I had to use one word to describe Saint Alfred's aesthetic I would say clean. Whether it's the layout and design of the shop, our website, our graphics or our collaboration we do our best to have a somewhat timeless aesthetic. Something that will not only be fun but also intriguing as well as standing the test of time. We don't have a ideal shopper, we just ask that people are open and receptive. Our customer base is so varied, whether it's kids all the way to older adults, we get them all. We don't attempt to cater to any one type of customer because we would have went out of business years ago trying to please everyone. So we do our best to stay our course and we've been fortunate that people have grown with us.
Over the eleven years we've been in business we've been fortunate to introduce many brands not only to Chicago but also the region. Over that time we've grown from a local boutique to one that's known globally and we don't take any of our customers for granted. With that said we have to balance creating product that will resonate locally in Chicago but also not alienate customers elsewhere on the globe. It's a tricky balance but we fortunately have a great team and have had more hits than misses.
image via
What got you into fashion and retail in general? Were you always on that track or did you have more of an "aha" moment after which you segued into more creative industries.
I've always been interested in garments and fashion. I was raised to have pride in my appearance, that for better or worse people will judge you by that first. As I've gotten older and through my various travels my knowledge of designers and brands has only broadened. This has allowed me to focus more on what I personally like and want to wear. I wasn't always on track to be involved in the field I'm currently in.
I went to school for Psychology and Pharmacology but I've always been a creative person. From visual art to writing to now photography. I feel we're all born creative people however as we grow older some of us loose that creative voice or it gets drowned out by other things. I've been fortunate enough to still hear my inner child and still have my creative voice. So at the core of myself I've had two sides to my person, the creative side and the intellectual side. The intellectual side drove me to go down the path of psychology and pharmacology which was interesting to me. People interest me and the reason we do certain things interest me. Human behavior interests me. So around the time I was in school I lost a few people close to me and that put my life into perspective. It was then I chose to put psych on pause and decided to pursue photography because that's what ultimately makes me happy. Fortunately my background in psych helps me with my photography. From me doing freelance work I started working at the shop and I realized my sincere appreciation of garments and fabrics. I've always been into sneakers so this job was a perfect intersection of some of my varied interests.
image via
What's next for Saint Alfred? Is there anything you’re looking forward to in particular?
While I can't tell you specifically what's next for Saint Alfred I can say we're cooking up a few things we're excited to show our customers. There are a few things I'm looking forward to but they are once again things I can't disclose at this time. In a era where everything is leaked or seen months in advance we like to keep the surprise until it's the proper time. That way we can see the genuine reaction from our customers. One thing I am looking forward to that I can speak about is the upcoming buying season. It's a time when I usually have to travel along with two of my other coworkers I run the shop and do the buying with. I love traveling and this job has allowed me to travel to various places around the globe meeting new people and seeing product in person. It's given me a great deal of perspective which I'm grateful for.
What has been one of the biggest milestones in your career so far?
I can't think of just one, there's been more than a few which have been amazing and a little surreal. One thing that sticks out is over the course of my career I've been able to meet and in some cases befriend various people in this industry that I look up to. I've read magazines with them in it and now on some levels we're peers. Through that I've been able to learn a great deal from them and they've helped my own personal growth as a person and a creative. Every year has been filled with highlights of one sort or another. I will say having the chance to meet and talk with Tom Sachs, Carlo Rivetti of Stone Island and Prodigy of Mobb Deep are definitely some of the highlights of this year.
image via
What is the hardest part about helping to run a small business?
I would say the most difficult aspect of helping run this business is the fact I have no set schedule and work a great deal. Unlike most traditional jobs I don't have a set 9-5 or a set office. Just because I leave the shop doesn't mean I can clock out and not deal with it. Since some people recognize my face and that I work at Saint Alfred I get asked about product or shop related things when I've been at grabbing groceries or out on my personal time. I'm pretty much on call at all times unless I'm asleep, that could mean emails coming through at all times of the night or discussing with my coworkers about a collaboration or developing the marketing for a upcoming in-house release or whatever. Fortunately I enjoy what I do so while the work is indeed work it's also fun.
What is the most rewarding part about helping to run a small business?
The most rewarding part about helping to run the business is seeing the reactions to customers when they learn about a new brand or get a shoe or item that they're really excited about. I enjoy well thought out and well designed product that lasts and I enjoy talking to other people that are also excited about it. With all the differences we allow to separate ourselves it's interesting and encouraging that something such as clothing or sneakers can bring together people of various ethnicities, genders and incomes under one common love or connection.
image via