Like many Gen-z’ers, I’ve been intrigued for a while by the aesthetics and technologies of the early 2000s. The Y2K style has returned in full swing, and my friends and I find ourselves obsessed with the fashion, music, and movies of the era. In my opinion it’s one of the boldest and most personalized decades when it comes to style, and definitely one to turn to in the 2020s. In a time when the internet dominates everyday life and is overrun with AI and ads, the relatively simpler technology of the turn of the century appeals with its authenticity. Alongside low-rise jeans and studded belts, I think it’s time to bring back three early-2000s relics that deserve more attention.
Profile Customization
The early internet was a prime time for profile customization and self-expression from real people. In the 2000s, MySpace functioned as an early social media platform for users to create and customize their own profiles. LiveJournal let users post diary entries to their page for friends to read. As Instagram and TikTok fill up with ads and AI slop, it’s inevitable that we feel fatigue from these platforms. Creating a personal blog that you can use as a journal is a refreshing change from the algorithm. Instagram no longer shows users posts from those they follow and pushes polarizing content to command the viewer’s interest—posting on your own blog cuts all of that away to center your words only.
You may go about this by setting up your own website or using newsletter sites like WordPress or Beehiiv. Even with few subscribers, creating an archive of your thoughts is valuable in the long term. You can post diary entries, photos you take, art you make, stories and poems you write, lists of favorite songs, or anything that represents you and your interests at the moment. One of the best qualities of the early internet era was its authenticity and handmade touch. When we’re drowning in distraction and short-form content, creating an archive of deliberately-written blog posts and hand-drawn artwork preserves the integrity of the internet.
Pin Culture
Another early-2000s relic we need to bring back is the pinback button. With roots in punk and countercultural scenes, people have always worn buttons to express political views, promote their favorite bands, and show off fandom affiliations. Though pins are not obsolete, I think it’s time to popularize them again. Not unlike blog creation, pins allow self-expression and profile customization in real life.
I’ve seen people make pins out of bottle caps and cardboard, painting them by hand and gluing them to safety pins. I’ve also seen people buy pins from small businesses or invest in a pin maker as I recently have. With pins I like to represent my ideas and interests (my backpack currently sports an I <3 WORDS and a LITERACY IS SEXY pin, while my messenger bag is decorated with various pins of bands I like). With pins we can express our interests and make our belongings feel more like ours.
Physical Music
Recently I’ve been getting into collecting physical media and thinking about buying a CD player. After collecting vinyls in high school, I considered switching to CDs since they are cheaper and easier to carry around. Since music streaming sites require subscriptions, I’ve been feeling increasingly inclined to step back from them to actually own the music I pay for.
With algorithms, it's easy to feel like you know nothing about the artists you’re listening to. CDs foster proximity to the music. Many come with a book of lyrics and credits that create a tactile connection and help you develop a better understanding of what the message of the album is. Listening to albums in the intended order instead of select hits and getting to know every track enforces a deeper connection to the music as an art form. CDs force us to slow down and enjoy a work of art as the musicians intended.
Purchasing physical music can also help you discover new artists you might not have considered before. The Spotify algorithm creates an echo chamber that feeds you more of the same type of music from artists that it deliberately pushes. Taking a walk through a CD or thrift store might expose you to new records that pique your interest, and using your instincts to pick out a new album can broaden your music taste beyond simply what’s trending.
I strongly believe that part of the reason the 2000s appeals to my generation is because of its relatively authentic and messy aesthetic. With the 2020's “clean beige” wave and the steady rise of conservatism, we crave unapologetic messiness and radical self-expression. I believe that finding our way back to pop culture artifacts from previous decades will help us gain freedom from the AI-polluted internet and the de-personalization of things we own.
Written by Jina Jeon