How to Curb Your Shopping Addiction

I confess I am a shopping addict, and probably have been since birth. I assume it’s in my DNA, passed down from my fashionable mother who has an undying love for stilettos. Growing up, nothing had allured me more than the mall. Leaving Abercrombie with a bag depicting a shirtless man on my arm infused a sense of power and completeness in me. In middle school, the mall even became the principal hang-out spot. With endless rows of stores containing endless racks and piles of items to buy, how could I not be sucked in?

However, after the serotonin boost from buying something has subsided, I am often left feeling guilty and dissatisfied. I second-guess my purchase and ask myself, “how much use are you really going to get out of this?” As I’ve become more aware of my consumption and how purchases are often unnecessary, I’ve developed a few ways to curb my shopping addiction. Hopefully, these measures will help you too, and we can combat consumerist culture together.

Image via Modsy.

Look inwards: why do you want to buy?

When I get the urge to shop, I find that it is often a response to some emotion I am feeling, as opposed to a reflection of a need I need to fulfill. I ask myself a series of questions to assess why I am getting a desire to buy new things. Am I bored? Am I sad? Am I anxious? Do I need something exciting to do? Am I thinking about fashion and outfits and need a way to actualize them? Oftentimes, I will find my answer when I get a sense of how I feel. From there, I will find a better way to respond to these emotions than through shopping.

What is motivating you to shop?

Our daily lives are inundated with marketing and advertising that are intended to motivate us to buy the product they are selling. A phrase I have often heard about advertising on social media is that the users are in fact the product, and our time and space on our social media platforms are being sold to companies to use as advertising space. Though having a “shopping addiction” can certainly relate directly to socioeconomic privilege, many people feel motivated to consume regardless of the means they have. We should all begin to ask ourselves, what forces outside myself are pushing me to buy more than I need?

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Shop your own closet.

Look back to your own closet and find the pieces you wear the least. Challenge yourself to style them in a way that you like. You already own this, there is no need to buy more when you already have things that you are not getting utility out of. If you are into clothes, it is a super fun challenge to style unused clothes in an interesting way.

Trade clothes with friends and family.

One of my favorite ways to shop without actually shopping is by trading clothes with my mom and my sisters. Though I already have plenty of hand-me-downs from all of them, we sometimes go through our closets and offer clothes we don’t get enough use out of to the others. Not only does this allow me to style pieces I wouldn’t normally buy, but also it’s more sustainable and doesn’t cost anything.

When you do decide to shop, make it better for the world: buy secondhand.

Over the past few years, I have transitioned away from buying retail clothing to thrifting. If not shopping at thrift stores, you can access secondhand clothing through online reselling platforms like Poshmark, Depop, and eBay, or the RealReal and Grailed for luxury brands. I find that shopping on secondhand online platforms reduces my desire to consume since I am often searching for a specific item, rather than passively browsing through a store that has many pieces that would appeal to me. Furthermore, secondhand stores and websites are full of exciting and eccentric pieces. When browsing, this forces you to pay attention to which pieces you are attracted to which helps solidify your sense of personal style.


Featured image via Refinery29.

Clever Subject Line: Did You Forget Something?

Your cart will expire in 10 days.

Ask any friend of yours who’s locked down, working/studying, and doing how we would now describe as “pretty good!”—they definitely have 6-8 tabs open on their laptop and cell phone. Some e-mails, scanned library books, maybe even their favorite study-tuber (okay, just me?), and about 3 different types of shopping tabs. There’s the product search results page, on which they are still browsing for the perfect combination of stars and reviews; there’s the full cart, sitting in anticipation of an uncertain click; and there’s the 10-minute-old shipment racking page, reserved for the more committed procrastinators (or maybe just the daftest).

I’d like to call myself a pretty tame shopper. After recovering from my weekend suburban-mall-trip addiction in middle school, I’ve grown increasingly less and less interested in the shopping experience. And while online window-shopping was the high school distraction I had to conquer next, I’ve never been the type of person with a full cart open in a faraway, pitifully hidden tab.

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That’s not to say I haven’t had my fair share of quarantine purchases. Most of mine, however, have been pre-meditated, habitual: the start of a new routine like matcha lattes in the morning or a new candle to burn each month. I’m a stranger to the kind of shopping I’ve been doing in the past few days. A new interest in skincare? Physical devices to extinguish my distress? Gen Z-targeted birth control and liquid blush? Who am I!?

Anyway, I wanted to take this opportunity to discuss the uniqueness of our quarantine purchases. It’s not just paints and puzzles anymore; we’ve collectively evolved past March 2020. Our feigning interest in quarantine trends allows us to now ask the question: what do our unique purchases say about us? Are we vapid? Hopeful? … Have we given up? I don’t have the answers, there’s not a lot of those lying around these days. But I can share my own, in an effort to partake in an exposé of ourselves and our habits.

I share this list without much comment because, well, it’s really open for interpretation. Your guess is as good as mine.

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Ummmm

You know, just exploring other avenues to express our feelings.

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A weighted blanket

But then I was like, wait…my comforter is already pretty heavy and these are… pretty expensive!

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A clip-on book light

Still considering. Need to read more physical books to justify. Reminiscent of the old GAMEBOY light attachment. Very chic.

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A mug warmer

Honestly, why are there not already a common thing? (You: because we have microwaves...?) Okay, but have you seen the selection? Crazy ones that also charge your phone, smart mugs that keep your drink at a constant temperature, smart coasters, wireless warmers, the list goes on! These range from $12-200, so I’m holding off until I have a more permanent home.

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Various The Ordinary products

Youtube rabbit holes and a queue full of Skincare by Hyram. But I can tuck this one under self-care and pre-meditated purchases.

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And, finally, some BC refills

Unwilling to brave my OBGYN office, I opted for an online service, having only ever done so in foreign cities. Here, of course, all of the options I found were carefully marketed, cute, and with painfully terrible customer service. My order has been messed up twice already, but I just want that free chocolate.

I’m nothing if not practical, but that’s not always a positive thing. People keep saying we’ll know more about ourselves than ever when this is all done. I say we’ll just have had more occasions to be self-perplexed.

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A Roundup of the Weirdest Products I've Seen on Instagram

Welcome to the Instagram era. There, I said it. Instagram has completely taken over the social media world. Once a place just to share pictures with your friends, Instagram has evolved into so much more. It’s a place where users can follow and interact with their favorite celebrities, find news, slide into DMs, and even online shop.

The platform has seen huge growth in the past few years and now a large part of any company's success can be attributed to their online presence. We’ve all seen those Instagram ads while scrolling through our feed trying to sell us ‘skinny tea’ or whatever fad is going on at the time. Instagram branding allows companies to target a certain demographic and hopefully increase their sales as well as brand awareness.

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But why do these ads reel us in? Could it be the perfectly placed products on the most aesthetically pleasing marble background or the fact that Kylie Jenner is telling us to buy it? Probably both. Yet, the most ridiculous products somehow still catch my attention enough for me to stop, look at the product, click the ‘Shop Now’ button, and scroll through the website. So what are some of these absolutely absurd products I’ve dedicated real time of my life to? Here are just a few that popped up on my feed today:

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1) Anese.co: This website is like the mom trying to fit in with her teenage daughter’s friend group; it’s trying way too hard to be hip. When the homepage pops up there’s an invitation to “join the anese #skinsquad,” of which I will respectfully be declining. Then come the names of the actual products: That Booty tho, Have you seen my underwear?, and Down with the thickness are just a few pieces of the Booty Mask collection. Now call me crazy but something tells me this isn’t really a necessary purchase. Yes, the packaging is fun and the website makes me want one of everything but I really don’t think there is anyone who NEEDS a booty mask or caffeinated booty oil.


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2) Asarai: “Naturopath” and “Hyperbae” are the two words Asarai has used to describe their product. What that actually means, I’m not sure. But according to their website, their products “re-balance your self-care and lifestyle, inspiring you to recharge with the natural world.” Maybe it’s just me, but that seems like a large claim for a clay face mask. Super fun packaging, but I’m going to pass on this “uber natural” lotion.


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3) Memo Bottle: For this product all I really have to say is, they never asked if they should, only if they could. thank u, next.





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4) One Ocean Beauty: This brand boasts Marine Collagen and Replenishing Deep Sea Moisturizer in their repertoire. Not sure what the science is behind that but I’m not really sold on the idea of Ocean Collagen. Now that being said, this ad is possibly the most good looking thing I’ve ever seen. I’m not joking; metallic pill capsules, the most pleasing ocean background, yet overall still refined and minimalist… You almost had me One Ocean Beauty, but I’m better than that (you can’t trick me, not this time)!


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How to Smartly Navigate Holiday Beauty Releases

Sephora floods with holiday gift releases around October, which is honestly a little rude. No one realistically considers gift shopping this early in the year. If you’re even slightly interested in the makeup scene, this time of year brings in more than just general interest from new releases; it seems like the best time to save money on products you’ve been eyeing all year through bundles and other techniques the brands have. But after being a veteran to the holiday season makeup hauls, I’m here to give you some insight so you don’t have to make the same mistakes I did, or even worse, buy a present that sucks for someone else.

Ignore Theoretical Retail Value

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Beauty brands love to do this evil thing to its consumers where they put a “originally sells for” or “has a value of” price under the holiday selling price. Who doesn’t love to maximize gift value without inflating the price tag? Well, this is an evil scam we all need to learn to ignore. It’s common knowledge that a single Anastasia Beverly Hills shadow or an Hourglass highlighter has an individual price tag of about $10-20 per pop. But everyone also knows that it is so much more economical to buy palettes. This is sort of the same knowledge that applies to holiday set pricing; the brands inflate pricing value to make it seem like you’re saving more money. This year’s “new” holiday release from Tarte, Pineapple of My Eye Collector Set (retailing for $59 this year) is a perfect example of the holiday scam season. Containing about the same shadow amount as a regular palette, a blush/bronzer quad, and some miscellaneous eye and lip products, this set looks like a great deal. When looking deeper into it, the miscellaneous products are easily redeemable as free samples on the Tarte website with each purchase, and the palette only costs around $9-10 more than regular palettes. So basically, you’re paying a little more than usual for a blush/shadow duo palette… which really isn’t that original or groundbreaking.

Beware of Product Quality

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I love myself a Marc Jacobs shadow, so obviously seeing a massive Marc Jacobs holiday palette made me shake last year. I bought it, for a pretty hefty price too, and then found myself more than disappointed. In hindsight, I’m not very surprised. The skyrocketing demand for makeup in the holiday season coupled with the effects on mass producing theme-less products is bound to create some deterioration in product value and quality. But for Marc Jacobs, I expected better. The only impressive part of this holiday palette was its packaging, deviating from the regular sleek, black packaging classic to the brand. What disappointed me the most was the patchiness and lack of pigment in the palette. The quality fell so starkly compared to the regular releases from the brand. I’ve heard similar horror stories from brands like Too Faced, so if you see a product in the holiday season that seems too good to be true, you’re probably right.

New Isn’t Really “New”

Here’s my biggest issue with holiday releases: the products aren’t really new. Either the products in the holiday packages are just smaller sizes of currently existing products that are slightly smaller or bigger than the travel-sizes or they are just repackaged releases of the previous year’s holiday bundle. I think it deceives newer customers into thinking they’re getting a great deal when they’re not. A lot of times, the smaller products are bundled with other products that end up overpricing the holiday collection for little value. It ruins the point and originality of holiday releases that are supposed to make them special.

Maybe with this information, people will just opt to doing what I’ve done in the past. Instead of getting special people non-special gifts with incoherent price tags, I normally pick out something a little higher on the price point, but a product that is loved by everyone, something that really works, or something that I think will match the personality of the gift receiver. Let’s stop picking easy, generalizable gifts… it’s only begging for the inevitable relegation to re-gifting.

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Saks Is Switching Things Up

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For years, walking into Saks Fifth Avenue has been a melting pot of various designer fragrances, the latest bags from my favorite brands, and the most coveted skincare in the game. It personally kept me glued to that first floor, an unbelievable source of impulse buys and occasional regrettable purchases. Turns out, though, that times are changing. It's time to say goodbye to the first floor.

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The growing industry of popular boutiques like Glossier's showroom, pop-up shops dedicated purely to Urban Decay and Benefit, as well as the increasing preference for online shopping through Ulta and Sephora have posed considerable competition to the classic department store cosmetic experience. The days of being sprayed by designer perfume in a labyrinth of beauty counters and lured into impulse buy because of those makeup advertisers are few and far between.

So Saks has moved its famous first floor dedicated to beauty to the second floor, with a gallery 40% larger than before to better compete with a modern industry. Boasting 32,000 square feet, the new beauty area holds services such as spa treatments, intensive skincare regimes, and eyebrow shaping. (Stealing Ulta's Brow Bar...?) Another exciting aspect to this area is an event space reserved for celebrity appearances and workshops. 

Here are just a few pictures of the new beauty section, loaded with spa options, a "face gym", and endless counters of the makeup you've been dreaming of.

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The Best Boutique Shopping in Le Marais

Studying abroad in Paris this quarter or next? Planning on visiting the city over Spring Break? No trip is complete to the world capital of fashion without wandering through Le Marais, where boutiques, high end designer stores and vintage shops offer a comprehensive sartorial crash course in French fashion. In the mean time, also be sure to check out our other guides to Paris nightlife, food, desserts and all around fun.

👜 Maison Labiche 👜

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Paris based label Maison Labiche specializes in adorable printed and striped tees embroidered with cheeky tag lines ("lolita," "mr. cool," "chérie," etc.) and adorable motifs of bananas, cherries or cacti. From sailor stripe quarter sleeves to slouchy tees and custom embroidered Converse, Maison Labiche offers mens, womens and children's fashions, although many of their items are unisex.  

 

👜 Nice Things by Paloma S. 👜

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Nice Things is an adorable boutique that offers shoppers breezy sundresses, linen frocks, delicate sweaters and fun, bohemian jewelry. The brand definitely has a coastal, beach-friendly vibe (it was founded in Barcelona, after all) and you're bound to find something you love as you comb through the store's colorful racks. They also feature a ton of comfy and versatile footwear options as well as fun accessories such as straw beach bags, pom pom adorned necklaces and leather handbags that come in every color from peachy pink to sky blue and canary yellow.

 

👜 Gang of Earlybirds 👜

This amazing  boutique is tucked away in the outskirts of Le Marais and easy to miss! Stop in for sleek swimwear, delicate statement jewelry, home decor, fine leather goods and an array of bohemian meets minimalist chic clothing. 

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👜  Sept Cinq 👜

Sept Cinq is the perfect spot for picking up cute, one-of-a-kind gifts for friends and family as well as a few souvenirs for yourself. This cozy boutique has a wonderful range of moderately priced jewelry as well as stationery, accessories and Paris themed knick-knacks. The store also shares a space with a café, so if you ever tire of shopping a quick shot of espresso and delicious homemade cakes are just a few steps away!

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 👜  Daphne Dasque 👜

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Dasque's dynamic jewelry boutique is tucked behind an unassuming black facade in the midst of Le Marais. From delicate, stackable rings to chunky statement pieces, Dasque's handcrafted and unique work ranges from easily affordable to more on the pricier side. Whether you're on the hunt for a pair of day-to-day earrings, a hoop for your new cartilage or septum piercing or a ring you plan on investing in for the long term, Dasque's work will never leave you disappointed! 

 

 

 

 

 

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Indoor Survival Essentials

It’s only gonna get colder from now on.

Despite occasional oscillations in temperature, I have finally come to reconciliation with this harsh fact in November. When we finish the first round of midterms and look away from our laptops, somehow from late summer we have been teletransported straight to early winter.

Seasonal transitions could be rough, especially when we are juggling academics, personal life and career planning (to those in recruiting season, best of luck!) on top of trying to have a social life and full college experience. But hey, holiday season is just around the corner (attention: waves of sales approaching)! More good news for indoor creatures like me-it is finally the time of year we can stay inside as much as we want without feeling missing out.

Before we go out there again and conquer more midterms, papers or interviews, it is essential to fully relax our mind and body (first get that flu shot if you haven’t done so already). To restore our well-being, let’s begin with a rational and moderated retail therapy.

Here is a list of things that instantaneously improve life quality at home/in dorm:

Essential Oils & Diffuser: Who doesn’t love some aromatherapy and creativity? Play with different scents and make your own blends for a good night of sleep, some quality downtime, or anything you want. 

Candles: Yes, they are a fire hazard. So remember to put them out! But nothing beats a flickering flame transfusing warmth on a cold winter night! It might sound silly-I love heating my cold hands over the flame, and I believe that candles actually warm up the space. They are also super versatile in terms of room décor-simple white candles can look just as aesthetically pleasing as the fancy ones!

Blanket/throw: Layer and cuddle! You can always use an extra.

Indoor plants: They are instant mood lifters. Pick the right one (calling all these resilient succulents out there) and breathe better. Herbs are also great! I love throwing fresh cut basil leaves into the dish---definitely blown away by how little effort it takes to keep the basil alive and how rewarding it is!  

Stay indoors. Stay warm. Stay healthy.

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Brands to Know: Knobbly Studio

Inspired by abstracted models of the human form, Gittit Szwarc founded Knobbly Studio as a means of exploring her love of movement and mathematics. Her sculptural pieces are all handmade in her studio in the Noga district of Jaffa, Israel from locally sourced materials. From delicate, dangling earrings to bespoke rings and necklaces, Knobbly Studio's curated collection offers work that ranges from $26 rings to staple pieces that fall closer to $100. 

On the creative and practical mentality that informs her work, Szwarc notes: "the aspect that drives my interest in jewelry is the way it interacts with the human form. When creating a new piece I try to ask, what will it look like to someone looking at the wearer from an angle? How will it move when she moves? How does it relate to the natural lines of her face, collarbone, torso?"

Shop the collection here and check out their Instagram here.

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How to Spend $1K

With Black Friday and holiday season just around the corner, it's time to really start thinking about what you're going to get for that someone special this year. All the special deals and limited-edition releases makes this time of year an especially exciting time for someone as shopping-savvy as myself. I'm also a self-proclaimed gift giving genius.

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The first thing I do is set up a solid budget. $1000 seems like a reasonable cap, and that's what I usually stick with. Next, I always think of what will really have sentimental meaning or a great reaction for the person receiving the present. To me, nothing says thoughtful gift more than seeing an easily recognizable blue Tiffany box.

For this holiday season, I present to you a down-to-earth, common but special item from Tiffany.

Behold... a tin can.

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That's right! This year you can show the ones you care about that you really think they need a hunk of metal as an "everyday item." It's quite the decorative statement for the experimental interior designer.

Standing at a proud 4.5" with that "instantly recognizable, the signature Tiffany Blue® hue of this design’s enamel accent," this is the item that everyone will be raving over.

For a reasonable price of $1000, this item can be customized for an extra $45 engraving, so you can really express how you feel about the person you want to gift this to.

In all reality, this adds onto the trend of the endless cycle of absurdity consumer culture is creating. Knockoffs are objectively the worst, but if you're really feeling up to gifting a tin can, just go to Michael's. 

 

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Brands to Know: Olive

The British based brand Olive prides itself on providing contemporary and accessible pieces for the modern, mobile shopper. 

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A quick scroll through the brand's Instagram feed reveals a colorful array of outfits with a decidedly vintage feel, perfect for traveling, exploring and channeling your favorite Wes Anderson characters. From airy, colorful frocks to adorable tees embroidered with cacti, the brand eschews an effortless, Euro-chic aesthetic. 

2,358 Likes, 11 Comments - Olive | Contemporary Lifestyle (@oliveclothing) on Instagram: "Subtle stripes, Skinny Stripe Loose Tee and Simple Spring V Neck Jumper 🌿 #stripes"

2,068 Likes, 20 Comments - Olive | Contemporary Lifestyle (@oliveclothing) on Instagram: "Holiday ready with our new Leather Backpack perfect for a weekend trip to the coast, we teamed ours..."

The brand offers both mens and womens fashion options, as well as a range of footwear, accessories and lifestyle goods. Prices range from around $50-$100 (although may be listed in British Pounds on the site). Olive definitely specializes in staple pieces, with structured coats, sun dresses, airy tees and denim that can be easily incorporated into your existing wardrobe. 

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Interview Series: How Hintd Plans to Shake up the Online Shopping Scene

Welcome to MODA's Interview Series, where we feature influencers and leaders in the fashion industry in the Chicago area and beyond to discuss their design inspirations, their creative backgrounds and what it means to be a self-starter in the fashion world today.  

Lucy Danziger and her team wanted to create an online platform that would take the guesswork out of gift giving. Their solution is Hintd, a brand new shopping app launching this fall that serves as both a curated e-shopping platform as well as a streamlined, user-driven online registry and wishlist. We sat down with the Hintd team to talk about the app's conception, how they hope to grow their platform, and their exciting Brand Ambassadors program.


First things first, please introduce your team! How did you all get involved with Hintd? Were you always set on pursuing careers in fashion and tech?

Lucy Danziger was the former Editor-in-Chief of SELF Magazine for over 12 years. Through her Condé Nast years, she worked with a vast array of talented young women, many of whom are now in magazines and digital publishing, so when she started Hintd, she called on her former editors and colleagues and several joined.

The first person to join the team was her long-time colleague at SELF magazine, Francesca Castagnoli, fashion writer, market editor and curatorial eye, who had worked at Harper’s Bazaar and Condé Nast, as well as helping launch Gilt Home and writing for many magazines over the years. Both Lucy and Francesca share a love of helping women get the life they want, and envisioning that life through shopping for things that bring meaning and delight. Francesca joined Hintd at the beginning as Chief of Content and now is in charge of curating all lists and creating the beautiful rich discoverable content on the site.

Lucy Danziger, founder of Hintd; image via WWD

Lucy Danziger, founder of Hintd; image via WWD

Lucy Danziger met Sophie Smith, when she was at Kate Spade and had just worked on six continents growing Kate Spade. That company was about to launch shoppable pins on Pinterest, and Sophie realized right away that Hintd was a whole new kind of experience–part user driven, part curated. When Sophie heard about Hintd, she knew she had to be involved because it put the consumer in the middle of the conversation. She joined the team as Director of Marketing.

Lastly, Claire Wardlaw, Content and Operations Coordinator, came to Hintd from her job in fashion retail, as an assistant buyer, and has taken over much of the operational and editorial support for the team and app.

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Hintd is a brand new app launching this fall—what inspired you to create your own online shopping interface? 

When I was the Editor of a magazine, various people would send me gifts, usually orchids, which died within four days. I always thought everyone should have a list–like an everyday registry without the bride–since it would be so helpful to know what people loved, including charities they support, so you could not waste money and get something useful or meaningful.

I have also always believed in rewarding yourself and I always pushed that concept at Self. If you are treating yourself right, exercising and being responsible to yourselves and others, working hard and making strides toward your goals, you deserve to reward yourself. With either a gift or experience like a massage or something you rarely treat yourself to.

When I was graduating college a woman in my grade showed up at breakfast one morning with a huge sapphire and diamond ring and I gasped. “You’re engaged”? She said “No, I just really wanted a ring and I bought this for myself as a graduation present.” I thought: so smart. So many women get engaged when they just should buy themselves a ring, but not get stuck with the wrong guy! It was a revelation to me. That women could just treat themselves to jewelry and not wait for a man to buy it for them. Hintd believes in telling the universe what you want and then going and getting it–on your own terms.

Hintd's interface allows you to create themed registries or wish lists that suit every occasion, whether your merely on the hunt for cool workout gear, brainstorming bridesmaid gifts or trying to put together a graduate gift guide for all your cluel…

Hintd's interface allows you to create themed registries or wish lists that suit every occasion, whether your merely on the hunt for cool workout gear, brainstorming bridesmaid gifts or trying to put together a graduate gift guide for all your clueless relatives!

Hintd is pitched as an app that will revolutionize the world of online shopping; how exactly will it go about doing so? What distinguishes Hintd from its competitors?

For most women, sitting in front of a screen and shopping can be both isolating and overwhelming. I need a dress for a wedding, so I go to a retail site and see hundreds of dresses and I don’t like any of them. Suddenly you feel out of it–what are my friends wearing? Long or short? Sexy or straight-laced? I just exit the page, and don’t buy anything. Or other times I like shopping in the context of a blog or online fashion story, and when I see what I like and go to open tabs, but not transact at that moment–I’ll close out the tabs and lose track of where the items were. When I finally am in the mood to buy something, or have figured out what I want, often I can’t find what I wanted in the first place.

Hintd solves these problems, and more. It’s like having a dialogue with your friends–the ones with really good taste, instead of shopping alone. On Hintd, you see what friends and influencers have added, and you get to become a recommender or influencer in your own set. Each hint or list is like saying: Here’s what I want, what do you want? It’s like shopping with friends since you can compare and comment and have fun collaborating on lists. We bring the social back to shopping online. Collaborative lists let you plan a party, a trip or any other event with friends and make your list together.

The obvious competition is Pinterest, but that’s often very frustrating as a shopping experience, since most of the leads take you to blogs and content that is not where to buy. You can spend hours and never find what you liked in the first place, or it’s out of stock. Pinterest is a scrapbooking site, where you collect ideas. Then marketers see what you are pinning and put their messaging around it.

On Hintd, which is designed for shopping and sharing, you can find what you want and click through to buy it. We have built a Chrome extension and an up-loader tool that will pull in all the relevant information and save it. The experience is an enjoyable discovery process, a peer-to-peer site. Hintd brings the social experience of going shopping with your girlfriends online and allows you to keep track of everything you want in one place, without feeling the pressure to buy immediately.

Describe an average day working at the Hintd offices.

Hintd’s offices are in Tribeca’s Spring Studios, a bustling co-working and event space for fashion and tech companies. With fashion as a main driver for the space, we often are amid season previews and debuts, photo shoots, and events that seamlessly meld the worlds of tech and fashion. It’s fun never knowing what to expect, but despite the excitement, we keep a fairly steady office routine.

We get in at 10 a.m., catch up, outline the tasks for the day, plan the newsletter, curate lists and sell sponsorship–plus work to grow the site. Around 1 p.m., we step out for lunch in one of the many tasty spots nearby (often ending with amazing cookies from Café Clementine), and sometimes we end the day on the rooftop terrace to decompress and have a glass of wine, while we plan for the day and week to come.

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What are some of the day-to-day challenges of running a start up?

While growth and development are exciting, it can be nerve-racking as well to not have the security of a giant company, and raising money is always challenging, though we suddenly have a lot more interest in what we are building. We work with developers who are off-site, and endure some degree of delay with the site build itself, but really the positives far outweigh the negatives.

With a small team and no corporate ladder to deal with, we can produce content very quickly and efficiently. If we decide to make a change in the content, we do it. The company is nimble because we work together, and can act fast when news or events come up that drives a list idea, or a new growth partnership opportunity. And despite the distance from our developers, they’re incredible and our system of staying up to date with them is fantastic (thanks, Slack)!

What are some of the best parts of running and working for a start up?

All the freedom and ability to move fast that allow you to be nimble and ahead of the game. How often do you say to yourself: I wish I could convince my boss to do X (where X is something new, innovative and risk taking)? We just do that thing, since we see that as our job, to lead and innovate, make partnerships and grow. The things we don’t think of to grow the company and make an impact in the community are what scare me, since it’s never done, never enough and never over for the day.

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Who is Hintd’s target audience? Why is an app interface the best way to reach these shoppers?

Hintd is actually accessible for anyone who loves shopping, organization, discovery, and being social! We say our target is 18-34 year olds, but we really try to make sure our platform has something for everyone. So many women say to me: I may not be your demographic but I love it! 

Tell us a little about the Hintd Ambassador program. What would an ideal candidate look like?

Ambassadors are those influencers who love to tell their friends about what is new and cool, so we try to sign up women or men who like to try the latest app or idea and then let their friends know about it. I can tell you who told me about Instagram first, so many years ago. I know that there are people who love to be early adapters. The Ambassadors make lists, let their friends know about Hintd and try to spread the word in their social set. We ask them to help sign up at least 10 people but how they do that is up to them. Please let us know if you are interested in joining, by emailing editors@hintd.com and we can help you get started. We also like to mentor and give advice about careers in publishing and marketing, digital or otherwise. 

Looking towards the future, do you have any ideas (or hopes!) with regards to how Hintd will continue to grow and expand?

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We hope to be the shopping platform for the next generation. We want this to be your social shopping site, so it’s really up to you how we grow. Hopefully you will invite all your friends, like Venmo but for shopping.

Finally, do you have any advice for individuals interested in pursuing a career in fashion, tech, or even launching their own startups? 

The truth is if you are passionate about your choice of career you will succeed. And if you’re not you probably should find a new choice. The most successful people I know would show up for free because they love what they do. Love your work, the saying goes, and you will never work a day in your life. That, and meet everyone, be inclusive, and share information and leads. Truth is this is one big happy family and community, and if you help others, they help you back.


Start your own Hintd account today and see what all the buzz is about! Download the app here

All images via Hintd

Brands to Know: Zoe Chicco

If you've been hunting for modern, yet classic pieces to add to your jewelry collection, check out Zoe Chicco. Her delicate, everyday pieces can be worn alone or layered together. Using 14K gold with diamonds and semi-precious stones, Zoe Chicco has gained a cult following from celebrities such as Jessica Alba, Giselle Bündchen, Jennifer Lawrence, Sofia Vergara, Miranda Kerr, Cameron Diaz, Dakota Fanning and Penelope Cruz, to name a few!

While on the pricier side, you know that these pieces will last you a lifetime. Zoe Chicco jewelry makes for perfect gifts or something special for yourself.

You'll find chokers, lariats, rings, and earrings detailed to perfection. Choose between 14k white gold, yellow gold, or rose gold. Take a look on some of our favorites in the gallery below!

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Look for Less: Business Summer Internship

Searching for the right summer internship wardrobe can be tough and pricey. Whether you've never owned a blazer before in your life or you're just looking for the perfect accent piece, keep reading for MODA's roundup of our favorite business casual looks, all for under $100!

Suiting

You can never really go wrong with a tailored navy or black blazer, but if your workplace dress code allows it, experimenting with linen and white suiting can help beat the summer heat. The blazer is the bedrock of any business casual look, so it's important to purchase one (or more) pieces that you know you'll feel comfortable and confident in on a daily basis. 

Dresses & Tops

Dresses and tops often occupy a grey area in terms of workplace appropriateness. While they make for a sophisticated and put-together look, be conscious of see-through materials, low necklines and dresses that are too short or too tight. It's typically safe to shop within the neutral color range (think white, grey, black, navy and beige), but pastels also work nicely in a summer setting.  

Bottoms

Pencil skirts have almost always been a workplace wardrobe staple, but they can feel confining–especially in the summer heat. Don't be afraid to experiment with loose fitting slacks or cropped trousers for a more comfortable and mobile look. 

Shoes & Accessories

Accessorizing in the workplace should be kept to a minimum. Opt for simple staple pieces that aren't too flashy and can be worn again and again. For shoes, only go for high heels if you're 100% confident in your ability to walk in them and remain comfortable throughout the entirety of your shift!

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Repetto x Mosaert

Most of us know Stromae (née Paul Van Haver) for his catchy dance numbers, but the Belgian rapper, singer, songwriter and composer also doubles as a fashion designer for his brand Mosaert (an anagram for Stromae), a unisex clothing line co-founded and co-designed alongside his wife, Coralie Barbier.

For the brand's fourth capsule collection, Van Haver and Barbier, who is a fashion designer and stylist, joined forces with Repetto, a French fashion house famed for its delicate and classic ballet flats. The ensuing result is a collection heavily inspired by dance and motion that still retains several of Mosaert's trademark inspirations, such as dandy style and British school uniforms. 

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With its tailored jogger pants, tulle skirts and soft knits in a series of kaleidoscopic prints and a color palette that ranges from powdery pinks to deep russets and emerald greens, the line reads as a playful mix of street style and loungewear.

To discover the collection for yourself, check out the sites for Repetto or Mosaert. Don't forget to keep an eye out for more updates on Mosaert's Youtube channel for more content!

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Gap Seeks to Rebrand Itself (Again)

Remember when Gap was in economic crisis several years back, closing over a hundred stores worldwide and firing the company's CEO all amidst a series of labor controversies?

Well flash forward to the present–Gap has successfully expanded its presence in Chinese and South American markets and is currently undergoing a brand identity reboot, reimagining the quintessential American clothing line as something edgier and ideally more appealing to today's 90s-obsessed, social media dependent generation in the process.

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The brand's latest campaign (shot by Tyrone Lebon), was unveiled earlier this year, showcasing a series of edgier, high fashion inspired portraits of models, muses and artists. The new "I am Gap" slogan is accompanied by a series of #iamgap hashtags, most likely in an effort to garner free advertising for the brand over social media. Somewhat reminiscent of Calvin Klein's popular #mycalvins advertisements, the new faces fronting Gap's latest campaign exude a certain air of indifference and coolness–an unexpected turn for a brand traditionally known for its basic tees and khakis.

Gap's latest campaign, compared alongside CK's popular #mycalvins ads; image via

Gap's latest campaign, compared alongside CK's popular #mycalvins ads; image via

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Whether or not Gap's latest reincarnation as the go-to brand for boyfriend jeans and biker jackets will resonate with younger audiences is subject to debate. The company's efforts to compete in an increasingly crowded and competitive retail market through Instagram, Youtube and Twitter targeted campaigns, however, underscores social media and the millennial generation's decisive roles in the continued success and appeal of fashion brands in a contemporary context.

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Interview Series: Lauren Kam of Oak + Fort

Welcome to MODA Interview Series, where we feature influencers and leaders in the fashion industry in the Chicago area and beyond to discuss their design inspirations, their creative backgrounds and what it means to be a self-starter in the fashion world today.

Famed amongst fashion circles in the Chicago area for its sleek, minimalist designs and timeless pieces, Oak + Fort prides itself on the pared-back design, functionality and fluidity of its products. The Vancouver based retailer opened its third US brick and mortar shop in Wicker Park and features a clothing line with the design mentality and quality of high fashion brands without breaking the bank. We chatted with Lauren Kam, a Marketing & PR representative from Oak + Fort, to learn more about the brand and its aesthetic vision. 

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What informs your design philosophy? Is there anything that inspires you in particular when conceptualizing the image of your store and products?

We focus on the essentials and appreciation for simplistic, yet thoughtful design. This philosophy is reflected in all aspects from our brand from our products, our editorial shoots, as well as our store interior design. We take inspiration from all forms of art, design, and architecture.

Retail and fashion have become increasingly competitive markets. What distinguishes Oak + Fort from its peers?

Oak + Fort's distinct aesthetic and style sets itself apart from other retailers. Our simplistic silhouettes brings attention to thoughtful design details and textured fabrics. From oversized basics, to statement silhouettes, and reimagined classics that borrow from menswear, our clothing pushes conventional boundaries while maintaining wearability and function.

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What is a milestone for your store or the brand in general that you are particularly proud of?

We are thrilled to have introduced Oak + Fort to the USA market in the last couple of years. We are looking forward to opening more locations in the USA this year to continue our expansion in North America. We are also delighted to have ventured into homeware - launching Oak + Fort Home in Fall 2016. Oak + Fort Home was a natural progression for Oak + Fort as it reflects our brand's focus on lifestyle. 

Who is Oak + Fort’s ideal customer?

We envision the Oak + Fort customer to be an individual that finds beauty and appreciation in simple design forms. The Oak + Fort customer is unique, creative and inspired.

Do you have any advice for young people interested in pursuing fashion, design, or retail as a career?

Be curious and always ask questions. Strive to continue learning from others and from work that inspires you to achieve greater and self improve.

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Oak + Fort

1715 N Damen Ave, Chicago, IL 60637

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Follow Oak + Fort on Instagram here, shop their collection here and check out their line in the latest issue of MODA Magazine

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MODA's 2016 Holiday Gift Guide

The holidays are fast approaching, so we here at MODA have compiled a helpful and stylish gift guide for all your inevitable last minute shopping and impulse gift buying needs! From dreaming up the perfect present for your best friend or that special someone in your life, we've got you covered on all the best and brightest in fashion, beauty, literature, tech and more! 

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FOR FRIENDS

FOR FAMILY

FOR HIM

FOR HER

Happy Holidays from the MODA Blog team!

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