What (Taylor's Version) Can Mean For the Future of Pop Music
By now, the whole world has caught on to Taylor Swift’s plan to re-record her masters. Announced in August 2019, the plan to re-record her first six albums after their sale to Scooter Braun’s Ithaca Holdings (and their consequent re-sale to Shamrock Holdings) is now in full swing, with Ms. Swift having successfully released two of her six stolen masters—April 2021’s Fearless (Taylor’s Version) and November’s Red (Taylor’s Version). These albums have topped the charts, starkly contradicting claims that re-recorded albums were doomed to flop and delighting people everywhere in the process. The remaining four albums are consistently being teased across social media platforms, and are widely anticipated. In short—re-recording her albums has worked.
But more than being a brilliant and gutsy retaliation to a dirty legal move, the re-recording of Swift’s well-known old songs also represents a fundamental shift in pop music and modern mass-produced media as a whole. It’s no surprise to anyone that the modern music industry as well as modern media in general has become incredibly product-oriented— most dialogue centers around what will be released and when, and fans have become eager for “content” above anything else. This is not necessarily bad in and of itself, but it is incredibly interesting to see what Swift’s re-recorded music has begun to do.
It’s given pop music permission to grow.
Even the casual listener will notice that while many tracks on the re-recorded albums remain faithful to their counterparts on the original albums, many others don’t. There are “from the vault” tracks, which were previously unreleased songs from the time period of the original album, as well as remakes of old fan favorites. Fitting into both categories is perhaps the most famous example—the legendary ten-minute version of the cult favorite “All Too Well”. Originally a four-minute wistful track about lost love, the ten-minute version of “All Too Well” retains every word of the 2012 version, fitted neatly into a complicated, varied, tumultuous narrative of a relationship that grew and twisted and failed. The ten-minute version retains the wistful core of the original, but the darker elements that were subtly hinted at originally are fully fleshed out in the newer version, in long paragraph-like lyrical phrases like the ones explored in her folklore and evermore albums. It’s markedly different from Red’s original polished 2012 country-pop release. And, of course, it’s sung in Swift’s current voice.
Most importantly, though, the whole world loves it. There were SNL performances, a full short film starring two very well-known actors with an in-person premiere, acoustic performances and Long Pond remixes. This is striking because, before the re-records began, no one expected that they would achieve more than a tiny fraction of the original records’ popularity, and yet people adore this. Some of this can be attributed to Taylor Swift’s star power, and more to clever marketing. But underlying all of that is a willingness by the audience to revisit previous creations and fully appreciate the changes that have been made, and that’s striking.
Because in a fast-paced economic system that makes art for consumption, we often think of art as a final product and of artists as “content creators”. This isn’t evil in itself, of course, but a lot is lost when art is thought of as more of a product and less of a process. To an extent, thinking of creative arts as a linear process ending in a polished product is counterintuitive; anyone who has ever tried to create something knows that art is never truly finished.
Swift’s success in re-recording her albums has shown that it’s entirely possible for both to be true. The commercial success of albums does not have to mean that they are never revisited; some of her best creations have come nearly a decade after their original release, and if she had stopped with the “final” version of RED in 2012, these startlingly masterful songs would not exist. Allowing her art to evolve has given a sharper and deeper meaning to what the songs originally were, and now that the public has received the re-recordings so well, perhaps it can signal a shift to this mindset in modern media as a whole. Hopefully, this will remind everyone of the magic that can happen when art is allowed to develop authentically, even after it’s passed its original deadline.
As I hit play on Red (Taylor’s Version) once again this weekend, I know it’s reminding me.
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