Gucci’s Creative Director Alessandro Michele is no stranger to being unconventional and tastefully excessive, and Gucci Beauty is the epitome of both. Using models with smiles that would not conventionally be featured on makeup campaigns, Michele was able to address the issue of changing beauty standards in the fashion industry. Under the direction of English makeup artist Thomas de Kluyver as the brand’s Global Makeup Artist, the aesthetic for the relaunch of Gucci Beauty is completely unexpected. In keeping with Michele’s vision, Kluyver incorporated old-Hollywood glamour into the packaging. By incorporating lead singer of the Brooklyn-based punk band Surfbort, Dani Miller, into the makeup campaign, Gucci’s comeback into the makeup world is anything but ordinary.
Gucci originally launched its makeup collection in 2014. With ex-Creative Director Frida Giannini and famed makeup artist Pat McGrath behind the original collection, the full range of makeup products offered was approved by makeup artists around the world. However, the brand halted its makeup line in 2016, with brands like Glossier, Huda Beauty, and Too Faced swiftly filling in the space that Gucci Beauty had once filled in the makeup world.
However, with a lipstick launch encompassing 58 different shades, Gucci Beauty showed that it is back and better than ever. At $38 a pop, these lipsticks are priced relatively similar to other high fashion brands such as Chanel and Tom Ford. These lipsticks are exclusively available online for now, so check them out here!
