When two of Youtube’s most controversial figures get together, there’s bound to be a slew of drama on the rise with an obvious paycheck.
During the first documentary Shane Dawson did on Jeffree Star last year, we glimpsed into the beauty world and got confirmation of the partnership that is now taking the beauty community by storm. The collab between the duo includes not only Shane’s six part docs-series that reveals details on the makeup industry, but also the Jeffree x Shane makeup collab which includes: one main palette, a mini palette, six liquid lips, a clear gloss, mirrors, and new merch.
One of the many new merch items Shane Dawson has released through his new partnership with Jeffree Star. Via
The first part of the new docu-series follows Shane as he experiences the glamorous and not so glamorous parts of Jeffree’s meet and greets. It isn’t until the second part we start seeing the tea that will come throughout the rest of series. During this, we start to get a glimpse into the vicious business side of the beauty industry and how easy it is to get scammed through partnerships with big brands. Even Shane, who has been on youtube for more than a decade, decimated his own profit from his merch sales for being naive and not understanding his worth.
It is in the final parts, we are starting to see the process of how a successful beauty company rolls out a new product. We get to see how the colors, layout, and packaging are chosen. It is also during these parts, we see Shane’s full, volatile reaction during the most recent (but definitely not the last) “Shane is over Party,” resulting from comments he made on his old podcast in bad taste about his cat. Not only that, we are let in on the secret that Jeffree was robbed of product worth a million dollars. To sum it up, it seems like the beauty community doesn’t want to see them succeed. Jeffree even concludes that the two are linked in an attempt to take them down.
One of Jeffree’s latest releases: the Alien Palette Via
I wouldn’t expect anything less from a collab of these two. With this projected to be Jeffree’s biggest launch yet with a profit of over thirty million dollars, I suggest you check it out.
Featured image Via.
