The advances in technology in the past decades have disrupted the way we shop - rather than driving 45 minutes to your favorite store, we can now instantly purchase items online, dramatically changing purchasing habits on a global scale.
However, the mismatch between expectation and reality is often frustrating. The subtle differences in quality, texture, size, and colors from how the item was presented online might turn out to be a happy surprise, but these differences mostly bring disappointment. The waste of money, time and effort makes online shopping less attractive to perfectionists.
Here’s some exciting news for the paranoid shoppers - artificial intelligence is helping shoppers add a personal touch to their online experience. With augmented reality, you can now try items on virtually through digital platforms and apps.
Yes, you can see yourself wearing the jewelry and clothes on a larger screen without even physically touching them!
StyleDotMe
StyleDotMe was launched in 2016 in India with the goal of letting users attain style advice from experts with instant poll and voting options. In 2018, the company partnered with several jewelry stores to provide the “virtual fitting” experience. Particularly in such a capital-intensive industry, this virtual function helps jewellers acquire consumers without the constraint of limited selection in physical stores.
With the increasing demand for quality and variety, the virtual fitting market is expected to grow from $2.9 billion in 2019 to $7.6 billion by 2024. This growth is mainly driven by the online shoppers and increasing internet connection and speed.
Once effectively used in eCommerce, the virtual fitting room platform can help you visualize yourself in all those bold outfits you wish you could experiment with from the comfort of your couch!
Stay tuned to see all your friends become fashion bloggers!
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