Brands to Know: ALEXACHUNG

The wait is finally over! Alexa Chung's namesake brand debuted earlier this week against the beautiful backdrop of a chapel in London. According to the brand's website, ALEXACHUNG is a combination of "Parisian chic with a New York edge, as well as the very British sense of humor" and lends heavily from the fashion starlet's own sartorial repertoire of lacy frocks, androgynous suiting, clunky heels and ironic tees tucked into slouchy trousers. 

The collection leans more on the expensive side, featuring a range of eclectic clothing, accessories and shoes that fall within the $100-$500 price range. The brand's debut collection draws a lot of inspiration from the 70s, offering everything from chunky platform heels to rainbow striped crochet two-piece sets and high waisted trousers. Personal favorites include a pair of earrings with porcelain hands dangling from the hoops and a tee with "Screw You" scrawled across the front in psychedelic print.

ALEXACHUNG will produce four in-season collections internationally, ship to the US and be stocked by stores located in over fifteen countries around the world. Chung's desire to "create clothes that people want to wear" reportedly determines the brand's core values and aesthetic vision, which combines "grown-up tailoring" and "classic silhouettes" with a bit of "rock n' roll" edge. 

Shop the collection here and check out the brand's Instagram @alexachungstagram. 

All images in this post via; Feature image via

Alexa Chung Set to Launch Own Fashion Label

From her sold out collaborations with AG Jeans and Madewell, contributions to British Vogue and frequent stints as a creative consultant to brands such as Superga, Eyeko and Marks & Spencer, Alexa Chung has undoubtedly established herself as a modern day Renaissance woman in the fashion world. 

Stills from Chung's sold out collection for Madewell back in 2011; image via

On top of her extensive background in design and journalism, Chung has dabbled in TV presenting and modeling as well. Most recently, she launched her own fashion community and shopping app Villoid, which allows users to create mood boards and collages, and purchase the items they see directly off the interface. She's also fronted British Vogue's hugely popular "Future of Fashion" YouTube documentary series, investigating the ins and outs of the fashion world and answering all of our burning questions about the industry. 

Over the years, Chung has cemented her "It girl" status with her signature, quirky sense of style, popularizing everything from cropped pants and Peter Pan collars to ballet flats and cat eye makeup. Her effortless knack for mixing feminine pieces with more masculine silhouettes and updating classic looks with a bit of edge will undoubtedly influence her own approach to design as well.

Promos for Chung's hugely successful collaboration with AG Jeans; image via

Chung's contemporary priced ready-to-wear collection is set to launch in 2017 and will be sold exclusively to luxury retailers such as Selfridges, Galeries Lafayette, Matches Fashion, MyTheresa, and Ssense. The collection will be available on the label's own e-commerce site as well, which will also include various editorial and inspirational features (Business of Fashion). 

Perhaps most important to Chung is ensuring the accessibility of her brand, both in price point and in availability. Her collection will be offered at both online and traditional brick and mortar retailers, and will feature moderately priced daywear, evening wear, shoes, jewelry and denim. 

A still from Chung's "Future of Fashion" YouTube series for British Vogue; image via

Excited for the launch of Alexa's very own fashion brand? So are we! Sound off in the comments below about the items you want to see in her first collection. 

Featured image via