In celebration of World Water Day, AG Jeans recently announced a collaboration with Swiss-born artist Blanda Eggenschwiler. The limited-edition capsule collection is a celebration of “women, water, and the human experience.” In order to celebrate those three concepts, AG sought to work on water conservation, clean water access, and plastic waste reduction. The collection with Blanda represents AG’s efforts to become more sustainable as it was produced using AG’s new state-of-the-art water filtration system. The Los Angeles-based denim brand has always showed a commitment to sustainability in fashion, as evidenced by their use of Ozone Technology in reducing water consumption during the process of producing their attire. With the new filtration system, water waste is even more dramatically reduced; water waste has been cut down from the industry standard of 380,000 gallons per day to a mere 1,200 gallons.
This image reflects the large amounts of water pollution and waste that goes into producing clothing. Source via.
According to Blanda, “Each piece in the collection is filled with complexity and symbolism that speak to the concept of cause and effect noted in Newton’s Third Law.” Two of the designs include the “Third Mind” and “The Totem,” which symbolize women and sustainability, respectively.
As a pioneer in the sustainable fashion world, AG Jeans continually shows their support in conserving the earth’s resources. Most recently, the denim brand partnered with Boxed Water Is Better, which seeks to package all of its water in 100% recyclable materials. Through this partnership, AG estimates that it will be saving 73,000 plastic bottles per year.
In a world dominated by buzzwords such as “sustainability” and “eco-friendly,” it is novel to have a brand that actually puts its money where its mouth is. By investing in a new filtration system and partnering with other companies with the same vision of promoting sustainable practices both inside the fashion world and outside, AG Jeans is showing that initiative must be taken in order to achieve any change.
To check out the rest of the collection, click here! If you need any more motivation to do so, AG Jeans offers free shipping and returns, as well as a 10% off if you sign up for their newsletter.
All featured images can be found on AG’s website here unless specified otherwise.
