Shape Tape Nation
Since its release in 2016, Tarte Cosmetics' Shape Tape has taken over the beauty sphere as maybe the best undereye concealer - or concealer in general - in the game. Released with the Double Duty Beauty line, Shape Tape works as both concealer and contour. This means that even though it might lag in the shade range of Fenty Beauty's foundations, it has a relatively better range of light to dark shades than other brands.
Starting about a few months ago, Tarte began teasing on all its social platforms something groundbreaking. While there has been no official announcement just yet, it looks like in the words of Tarte, Shape Tape is "getting a new BFF".
71k Likes, 2,214 Comments - Tarte Cosmetics (@tartecosmetics) on Instagram: "Are you ready to shape what your momma gave ya in 2018?😉 Coming soon to tarte.com & @UltaBeauty!"
With a noticeably larger applicator brush and lid but sharing the easily recognizable cap as Shape Tape, it looks like Tarte is about to launch what everyone has been waiting for: Shape Tape foundation.
What are your thoughts? Are you excited?
While it's still an ULTA-only special, this full-coverage and easy-applying product retails for $27 and quickly became a cult favorite. If you don't have it yet, you're missing out.
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